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29145 Northwestern Hwy. at 12 Mile Rd.
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62
.
FRIDAY, DECEMBER 29, 1989
Detroit's Chuck Muer To Mark
25 Years In Food Service
DANNY RASKIN
Local Columnist
A
local legend continues
. . . and celebrates .. .
as Chuck Muer and
his C.A. Muer Corp. mark
their 25th anniversary in
1990,
Back in the fall of 1964,
Chuck incorporated the C.A.
Muer name solely for the pur-
pose of providing food,
beverage and entertainment
services at the new Hotel
Pontchartrain, set to open in
1965 on Washington
Boulevard.
Chuck had been in sales
with IBM in 1964, but the
"hospitality" business was in
his blood . . . Chuck's grand-
father, the original Joe Muer,
founded the nationally-famed
Joe' Muer's seafood
restaurant on Gratiot 50
years ago. At that time father
Joe and Uncle Bill also work-
ed there . . . Thday Joe Muer's
is owned by Chuck's brother,
Joe.
When opportunity knocked
in the form of the Hotel Pont-
chartrain, Chuck was making
IBM calls at the Book-
Cadillac Hotel on Washington
Boulevard . . . He recruited
two talented members of its
food and beverage staff to be
the guts of his new company
. . . Leo Beil as comptroller
and Larry Pagliara as cor-
porate executive chef.
In July 1965, C.A. Muer
Corp. opened four restaurants
in Hotel Pontchartrain as it
put out the welcome mat for
business . . . Restaurant La
Mediterranee, Thp of The
Pontch, Le Cafe and the
Salamandre Bar.
The elegant new "Pontch"
with its French flair, Chuck
Muer food and service and na-
tional name entertainment
was "the place to be" in
downtown Detroit for many
years . . . and still enjoys a
world-class reputation.
In 1980, C.A. Muer moved
its headquarters to 1548
Porter St., but continued to
operate the food and beverage
service at the Pontch until
1984.
Expansion of C.A. Muer
Corp. began in December
1968 with opening of the
Shaft
mining-theme
restaurant in Aspen, Cola . . .
His first fine seafood
restaurant followed in May
1970 when Chuck took over
at the former Rotunda Inn on
Pine Lake . . . and opened the
original and famous
Chuck Muer:
25th anniversary.
Charley's Crab, which burned
down on Feb. 22, 1975.
His next restaurant to be
opened was the Gandy
Dancer in Ann Arbor in
December of 1970 . . . It was
the first of several adaptive
restorations of historic
buildings, transforming them
into fine seafood operations.
Chuck Muer and the cor-
poration became nationally-
recognized for such restora-
tions as the Gandy Dancer,
Engine House No. 5 which
opened May 1974 in Colum-
bus, Ohio, and Pittsburg's
Grand Concourse, April 1978.
In November 1978, the com-
pany launched another im-
portant area of expansion
with opening of its first
Florida restaurant, Charley's
Crab on St. Armand's Key,
Sarasota . . . Today it has
eight restaurants in Florida
. . . and Chuck maintains a
townhouse in Palm Beach in
addition to homes in Grosse
Pointe and St. Clair.
The company now operates
18 restaurants . . . In
Michigan they're Charley's
Crab, Troy; Charley's Crab,
Grand Rapids; Gandy Dancer,
Ann Arbor; River Crab, St.
Clair; Chuck Muer's Uptown,
Madison Heights; and Chuck
Muer's Wayne, in Wayne.
In Florida there's Charley's
Crab, Sarasota; Charley's
Crab, Palm Beach; Chuck &
Harold's, Palm Beach;
Charley's Crab, Ft. Lauder-
dale; Charley's Crab, Jupiter;
Joe Muer's Oyster House,
Boca Raton; Pal's Captain's
Table, Deerfield Beach; and
the Outrigger & Island Grille,
Jensen Beach.
Ohio boasts Charley's Carb
in Beachwood and Engine
House No. 5, Columbus .. .
Pennsylvania has the Grand
Concourse, Pittsburgh; and in
the District of Columbia is
Charley's Crab, Washington.
Chuck's uncle, Bill Muer, is
now head honcho at the com-
pany's Joe Muer's restaurant
at Boca Raton.
But with it all, Chuck Muer
still can't stay away from the
computer game . . . A few
years ago, he formed the
Strata Group, Inc. to put his
and his company's expertise
into computer software pro-
grams . . . With headquarters
at the corporate offices on
Porter Street, Strata now had
developed and is marketing
automated point-of-sale,
labor, inventory and other
planning control manage-
ment for the hospitality
industry.
And with it all . . . Chuck
Muer is the same swell, bow-
tied guy you enjoy having for
a friend.
MYSTERY GUEST con-
tinues . . . "For one brief shin-
ing moment during the 1960s
there was Camelot. Jack and
Jacqueline Kennedy
epitomized the word
charisma. The shock of the
assassination of President
Kennedy on Nov. 22, 1963, in
bright sunlight on a street in-
Dallas hit the nation with an
immediate and horrifying
impact:
"Most
Americans
remember what they were do-
ing on that tragic day when
Kennedy was shot to death in
the back seat of a convertible.
"President Lyndon Johnson
vowed to continue the New
Frontier, add some humane
elements and come up with
the Great Society. High on
the agenda was civil rights.
"Lee Harvey Oswald was
arrested for the shooting of
the president and was himself
killed by former Detroiter
Jack Ruby, a Dallas nightclub
owner. Oswald was shot in
full view of millions of
Americans who were wat-
ching on television.
"In April 1968, civil rights
leader Martin Luther King
Jr. was killed in Memphis,
Tenn., by ex-convict James
Earl Ray.
Two months later, Sen.
Robert Kennedy fell under
the bullets of Sirhan Bishara
Sirhan, a 24-year-old Jorda-
nian immigrant.
"With television providing
news and computers spitting
out information, some 163
magazines and 160 dailies
went out of business.
"The sale of the Detroit
Times had been discussed for
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