ON CAMPUS
Foot Specialist.
MSU Students And Hillel Change
'Jewish Views' Television Show
MICHELLE COHEN
Special to The Jewish News
Announcing The Appointment Of
Ray Hittleman To Manager
Of Sherman's NewApplegate Store.
We're proud to have Ray as part of the growing
Sherman's family. So if you're looking for a great fit and
great savings, meet Ray and get in on our pre-holiday
specials on brands such as Cole Haan, Johnston &
Murphy and Rockport.
Sherman
PUT YOUR FEET IN GOOD HANDS.
Applegate Square, Northwestern Highway in Southfield
Phone: 356-SHOE Mon. - Sat. 10 to 6 Thurs. until 8
Sunday 12 to 5
108
FRIDAY, DECEMBER 8, 1989
ichigan State Uni-
Hillel
versity's
has
M House
reorganized "Jewish Views on
' Campus," the three-year-old
cable TV show, hoping it will
attract more student par-
ticipation and viewers in the
East Lansing area.
The half-hour show,
originally designed as a per-
forming arts and lecture
series, is now more diverse.
The show includes five
minutes of local and national
news, five minutes of Israeli
news, a 15-minute feature
segment and a five-minute
commentary on Jewish
issues.
Segments have dealt with
the Jewish American
Princess stereotype, being
Jewish in a secular society,
Israel Independence Day and
an interview with Walter
Eytan of the Israel Foreign
Ministry.
The new format, which
enables Hillel to tape outside
the studio, has attracted more
interest among students, said
executive producer Eric
Gilbert. Eighteen people
showed up at Hillel to par-
ticipate in the recent taping
Of a feature segment on the
Hillel House.
"This gives more students a
chance to be involved,"
Gilbert said. "It's another
good vehicle - (for Jewish
students) to learn more about
their background."
Besides reorganizing the
format of "Jewish Views," the
show changed its supervision
of production. Originally,
, "Jewish Views" was produced
by Continental Cable in its
studio. The show is now pro-
duced in the Communication
Arts and Science Building by
MSU Thlecasters, an organ-
ization which gives students
hands-on experience with pro-
duction equipment.
MSU Telecasters, which
also produces three of its own
shows, receives funding from
Associate Students of
Michigan State University's
programming board. "Jewish
Views" received $350 from
ASMSU this term to buy
recording tapes.
"We're trying to make the
show fast-paced," said Hillel
faculty adviser Barry Lit-
man, a telecommunications
professor. "That's why I got
Telecasters involved. We're
trying to give the show a
more professional look. We
Host David Kron and Hillel's Mark Finkelstein and Eric Gilbert watch a
tape of "Jewish Views."
want a live aspect, but it has
to be more than just the
studio. The students (in
Telecasters) will take the time
to make the show look good."
After taping the season's
first show, which is expected
to air this month, Jeff Simon-
ton, co-executive producer of
MSU Thlecasters, was pleased
with "Jewish Views."
"I think the program has a
lot of potential," said Simon-
ton, of Farmington Hills.
"The general format is nice.
For the first program, it went
exceptionally well:'
Simonton said there were
no major problems with the
show, but a few changes with
the way the content is put
together should be worked on
before the next show.
Although the new format •
and production supervision
will help solve past problems,
Hillel also needs to know the
size of its audience and con-
tinue expanding advertising.
Eric Gilbert, also program
director of Hillel, hopes to
conduct a January survey
about Hillel and include ques-
tions about the show.
Hillel wants to get an idea
of who watches the show. Last
year "Jewish Views" was only .
aired on a local cable station,
which did not enable most
students living on campus to
view the show.
This year, Gilbert will try to
get "Jewish Views" aired on
instructional television chan-
nels, which will enable
students to watch the show in
dorms and classrooms around
campus, and on Detroit area
cable stations.
Gilbert has a three-prong
attack to let students know
about the show. Hillel has
established contact people in
the dorms to notify residents
of viewing times. It sends
flyers to 1,000 students on its
mailing list. Finally, Hillel
places ads in The State News,
MSU's student newspaper,
which reaches about 40,000
students daily.
MSU's Hillel is the only one
in the country to produce a
television show. In 1987,
"Jewish Views" was honored
with the William Haber
Award by the B'nai B'rith
Commission for innovative
Hillel programming.
❑
I JWV
Shapiro Post
Plans Events
The Charles Shapiro Post
and Auxiliary of the Jewish
War Veterans will hold its an-
nual Chanukah party 7 p.m.
Dec. 16 at the Jewish War
Veterans' Memorial Home.
There is a charge. For infor-
mation, call Rita Blase,
557-7072; or Helen Pliskow,
399-1546.
The next meeting of the
Jewish War Veterans, Charles
Shapiro Post 510 will be
9 a.m., Dec. 17, at the Jewish
War Veterans' Memorial
Home.
Foi information, call Mary
Epstein, 559-2063; or Julius
Eisenberg, 255-7547.
Yetz-Cohen Post
Plans Party
The Sol Yetz-Morris Cohen
Post and Auxiliary, Jewish
War Veterans, will hold their
annual Chanukah party
7 p.m., Dec. 12, at the Jewish
War Veterans Memorial
Home. Dinner will be served
followed by bingo.