LOCAL NEWS
Fabulous Designs by DAVID YURMAN
Community Responds
To Demographic Survey
SUSAN GRANT
Staff Writer
C
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20
ommunity response
to the Jewish Welfare
Federation's
demographic study has been
"extraordinary," said Stuart
Hertzberg, population study
committee chairman.
The Federation began its
$265,000 demographic study
Oct. 17 in an attempt to
decide if its money should be
redirected within the com-
munity.
"We're spending $50
million a year," Hertzberg
said. "We want to see if
we're spending the money
wisely."
So far, the Detroit-based
Market Opinion Research
firm has randomly tele-
phoned about 500 of the
-1,000 Jews expected to par-
ticipate in the survey, he
said.
About 600 participants
were chosen from Federation
and Jewish Community
Council lists. Another 4,000
calls are needed to reach 400
Jewish homes through a
random digit telephone dial-
ing process. The survey
should be complete before
Thanksgiving.
"People are cooperating
tremendously," Hertzberg
said, noting that about 80
percent of all the Jewish
households contacted
responded to the entire
survey, which takes about
25 minutes to answer.
"We have a high percen-
tage of people who have
agreed to participate in a
follow-up study if one is
necessary," Hertzberg said.
Some people even sug-
gested other questions that
should be on the survey, he
said.
Responses to the survey
are confidential. Results will
be made public in January
when the first of 10 reports
will be made to the Federa-
tion.
After the first report on
population statistics is
released, other reports will
follow in the next 16 months.
Those include Jewish edu-
cation, attitudes toward
neighborhoods and reasons
why people stay or move,
Federation-sponsored ser-
vices provided and needed by
the community, reaction to
the Allied Jewish Cam-
paign, the degree of obser-
vance and identification in
the community, views
toward Israel and relation-
ships with the non-Jewish
community.
Once completed, these
reports will help determine
where Federation money
will be spent in the future,
Hertzberg said. 1=1
B'nai B'rith To Honor
Sunroof Pioneer
Heinz C. Prechter will be
the recipient of B'nai B'rith's
highest honor, the Great
American Traditions Award,
at a dinner 6 p.m. Nov. 29 at
the Westin Hotel.
Prechter pioneered the
sunroof in the United States
26 years ago. He embarked on
his automotive career at the
age of 13 as an apprentice in
automotive trim, tool and die
making, and coach and body
building.
He was born in West Ger-
many and came to the United .
States as an exchange stu
dent. While in school he
began to install sunroofs.
This led to his forming a one-
man enterprise which soon
became known for its
"custom" sunroofs as well as
its creative approach to sup-
porting the development of
specialty vehicles for the film
industry.
FRIDAY, NOVEMBER 10, 1989
m r
Heinz Prechter
Max M. Fisher will presei.f,
the award to Prechter. •
Jeane J. Kirkpatrick,
former U.S. ambassador to
the United Nations, will be
the featured speaker.
For dinner reservations, call
the B'nai B'rith Foundation,
552-8070.