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The national marketing firm Grant Thornton is working with the Detroit organizers — the Detroit Maccabi Club and the JCC — to secure corporate sponsors. Harold Dubrowsky, Grant Thornton's Detroit manag- ing partner and a JCCenter board member, said the firm's involvement is to promote "the Maccabi Youth Games as a high-visibility program." "We believe what we have done is identify a real marketing opportunity," Dubrinsky said. He added that corporate sponsorship of the Maccabi Garnes is a good investment. "It is a program that will make economic sense for them to remain as sponsors after 1990," Dubrowsky said. "Youth Maccabi has been having trouble finding a home. Our points are that Maccabi doesn't have to go looking for handouts and its viability justifies the adver- tising by corporate spon- sors." If national sponsors are secured, smaller com- munities could host future games, according to Hugh Greenberg of Detroit, na- tional chairman- of the 1990 JCC/North American Mac- cabi Youth Games. The increasing size and cost of the biennial Games since their inception in 1982 have limited hosting to larger cities such as Toronto (1986), Chicago (1988) and Detroit, Greenberg said. A key marketing compo- nent for the corporations is individual posters announc- ing each firm's sponsorship. The posters will be displayed on a rotating basis in Jewish centers across the country over a 10-to-12 month period encompassing the Games, Dubrowsky said. Corporations targeted in the campaign include manufacturers of athletic wear and equipment, shav- ing gear, hair preparations, acne cream and food. In ad- • dition, organizers are seek- ing sponsorship from hotel chains and airlines. Plotnick visited Eastman Kodak offi- cials in Rochester, N.Y., last week. Dubrowsky said Detroit already has raised more than the $300,000 generated by Chicago for the 1988 Games. Detroit hopes to raise, $1 million, even though its budget is . $750,000, according to Plot- nick. Excess funds would be used for the 1992 Games at a site to be determined. As a major sponsor, Chrysler also will design a logo for 4,000 official Mac- cabi Youth Games T-shirts, 40,000 programs and banners. The company also might display its automobiles at the Games, Plotnick said. The sponsorships will cover the difference between the athletes' registration fees and the host city's costs. In Detroit, this will include officials' fees, equipment and site rentals, and scheduled programs for the athletes at the Palace, Detroit Zoo and Bob-Lo. ❑ ADL Chastizes India Award New York — The Anti- Defamation League has told the Indian government that presentation of its Jawaharlal Nehru Award to Palestine Liberation Organization leader Yassir Arafat was "outrageous and beyond ex- cuse," particularly because this award goes to an in- dividual who promotes 'inter- national understanding and goodwill? In a letter to Indian Foreign Minister P.V. Narasimha Rao, ADL leaders Burton S. Levin- son and Abraham H. Foxman pointed out that Arafat "stands at the center of inter- national terrorism" and "heads an organization whose National Convenant still calls for Israel's destruc- tion." The ADL letter said Arafat has "justified the killing of Palestinians who seek accom- modation and coexistence with Israel and continues to refuse to condemn terrorist attacks against Israeli civilians.", Levinson and Foxmaia went on a fact-finding mission to India earlier this year to ad- dress that country's "long record of discrimination and hostility toward the Jewish State." The ADL leaders' let- ter concluded by telling Foreign Minister Rao that In- dia's presentation of its Nehru Award to Arafat was "untenable and serves no con- structive purpose." Anti-Arafat New York — The Zionist Organization of America is initiating a public campaign against issuing a visa to Yassir Arafat in anticipation that he will make such a request.