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October 27, 1989 - Image 14

Resource type:
Text
Publication:
The Detroit Jewish News, 1989-10-27

Disclaimer: Computer generated plain text may have errors. Read more about this.

NEWS

MUCH AS yo u

V)N1 ,1

Maccabia

o sE OF OUR 3000 FURS /SRil)P
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uct40 .46

up to 1

Continued from Page 1

/ 2 Off

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Major Credit Cards or Dittrich Financing

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:

organizers hope to develop
long-term relationships with
the corporate giants.
The national marketing
firm Grant Thornton is
working with the Detroit
organizers — the Detroit
Maccabi Club and the JCC —
to secure corporate sponsors.
Harold Dubrowsky, Grant
Thornton's Detroit manag-
ing partner and a JCCenter
board member, said the
firm's involvement is to
promote "the Maccabi Youth
Games as a high-visibility
program."
"We believe what we have
done is identify a real
marketing opportunity,"
Dubrinsky said. He added
that corporate sponsorship of
the Maccabi Garnes is a good
investment.
"It is a program that will
make economic sense for
them to remain as sponsors
after 1990," Dubrowsky
said. "Youth Maccabi has
been having trouble finding
a home. Our points are that
Maccabi doesn't have to go
looking for handouts and its
viability justifies the adver-
tising by corporate spon-
sors."
If national sponsors are
secured, smaller com-
munities could host future
games, according to Hugh
Greenberg of Detroit, na-
tional chairman- of the 1990
JCC/North American Mac-
cabi Youth Games.
The increasing size and
cost of the biennial Games
since their inception in 1982
have limited hosting to
larger cities such as Toronto
(1986), Chicago (1988) and
Detroit, Greenberg said.
A key marketing compo-
nent for the corporations is
individual posters announc-
ing each firm's sponsorship.
The posters will be displayed
on a rotating basis in Jewish
centers across the country
over a 10-to-12 month period
encompassing the Games,
Dubrowsky said.
Corporations targeted in
the campaign include
manufacturers of athletic
wear and equipment, shav-
ing gear, hair preparations,
acne cream and food. In ad- •
dition, organizers are seek-
ing sponsorship from hotel
chains and airlines. Plotnick
visited Eastman Kodak offi-
cials in Rochester, N.Y., last
week.
Dubrowsky said Detroit
already has raised more
than the $300,000 generated
by Chicago for the 1988
Games. Detroit hopes to
raise, $1 million, even
though its budget is .
$750,000, according to Plot-
nick. Excess funds would be

used for the 1992 Games at a
site to be determined.
As a major sponsor,
Chrysler also will design a
logo for 4,000 official Mac-
cabi Youth Games T-shirts,
40,000 programs and
banners. The company also
might display its
automobiles at the Games,
Plotnick said.
The sponsorships will
cover the difference between
the athletes' registration
fees and the host city's costs.
In Detroit, this will include
officials' fees, equipment
and site rentals, and
scheduled programs for the
athletes at the Palace,
Detroit Zoo and Bob-Lo. ❑

ADL Chastizes
India Award

New York — The Anti-
Defamation League has told
the Indian government that
presentation of its Jawaharlal
Nehru Award to Palestine
Liberation Organization
leader Yassir Arafat was
"outrageous and beyond ex-
cuse," particularly because
this award goes to an in-
dividual who promotes 'inter-
national understanding and
goodwill?
In a letter to Indian Foreign
Minister P.V. Narasimha Rao,
ADL leaders Burton S. Levin-
son and Abraham H. Foxman
pointed out that Arafat
"stands at the center of inter-
national terrorism" and
"heads an organization
whose National Convenant
still calls for Israel's destruc-
tion."
The ADL letter said Arafat
has "justified the killing of
Palestinians who seek accom-
modation and coexistence
with Israel and continues to
refuse to condemn terrorist
attacks against Israeli
civilians.",
Levinson and Foxmaia went
on a fact-finding mission to
India earlier this year to ad-
dress that country's "long
record of discrimination and
hostility toward the Jewish
State." The ADL leaders' let-
ter concluded by telling
Foreign Minister Rao that In-
dia's presentation of its
Nehru Award to Arafat was
"untenable and serves no con-
structive purpose."

Anti-Arafat

New York — The Zionist
Organization of America is
initiating a public campaign
against issuing a visa to
Yassir Arafat in anticipation
that he will make such a
request.

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