THE JEWISH NEWS
THIS ISSUE 60(
SERVING DETROIT'S JEWISH COMMUNITY
OCTOBER 13, 1989 / 14 TISHREI 5750
JWF Population Study
Calls Begin Next Week
ALAN HITSKY
Associate Editor
Members of the Detroit Jewish
community have a chance to win the
lottery in the coming weeks — one
chance in 60 to be part of the Jewish
Welfare Federation's $265,000 popu-
lation study.
For the 1,000 participants who
will be selected at random in the
next four weeks, there will be no
direct win-fall. But for the Federa-
tion and the overall community, the
population study could re-direct
millions of dollars of communal
funds.
"The Jewish community of
Detroit is spending $50 million each
year and we want to know that we
are spending it correctly," said
Stuart E. Hertzberg, chairman of
Federation's demographic study
committee.
Respondents will be selected
randomly: 600 from Federation and
Jewish Community Council lists of
members of the Jewish community
and 400 from a digit telephone dial-
ing process. Pollsters expect to make
3,600 calls to reach 400 Jewish
households.
The telephone calls will be made
by the Detroit-based Market Opi-
nion Research firm. Hertzberg said
the surveys are expected to average
35 minutes each. And he stressed
the importance of the survey and its
confidentiality.
"This will be done in the
strictest confidence," he said. "The
results of individual calls will not be
released to anyone. We desperately
need the cooperation of the Jewish
.community if this is going to suc-
ceed."
The telephone calls will be made
through mid-November on week-day
afternoons, evenings and weekends.
Hertzberg said no calls will be made
on Shabbat or holidays. The phone
calls will result in 10 reports to the
Federation, with the first — on
population statistics — expected in
January.
The other reports over the next
16 months will deal with utilization
of Federation-sponsored services;
memberships, degree of observance
and identification with the Jewish
community; the Allied Jewish Cam-
paign and attitudes toward philan-
thropy; Jewish education; attitudes
toward present neighborhoods and
factors that would affect decisions to
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