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September 09, 1989 - Image 30

Resource type:
Text
Publication:
The Detroit Jewish News, 1989-09-09

Disclaimer: Computer generated plain text may have errors. Read more about this.

t3I HERMINGKAM BEAD COMPANY

EYES

shaped, diamond-shaped, leopard and
lizard skins; it was enough to cause
serious eyestrain.
Fortunately for the consumer, as the
market grows accustomed to the idea
of eyewear as "facial jewelry," the in-
dustry is settling down to a more re-
laxed pace.
"I've seen some leopard skins and
wild patterns, but it hasn't really caught
on," says Barbara Goodrich. Goodrich
is the owner and operator of Mobile
Eyes, a new service that allows its
customers to select designer fashion
eyewear in the comfort of their own
homes.

Bright Makes Right

Goodrich says that single-colored
frames are far more popular than avant-
garde designs. Bright, attention-
grabbing colors are catching on. "Red
is very big right now," she says, "and
I'm seeing lots of green out there."
Shelley Gordon of Roland Optics also
is seeing a lot of bright colors. "People
are buying several pairs in different col-
ors to go with different outfits. They've
really become an accessory; people buy
them the way they buy jewelry."
"We're seeing everything from anti-
que tortoise shell looks to the wildest
colors," says Steven Franklin of Steven
Franklin Optics. "There's a great varie-
ty for individuals to fit every face shape,
complexion and function."
The fashion eyewear market consists
primarily of women, says Franklin.
"Men are still more conservative, but
vibrant colors have filtered into men's
styles," he says.

Small Is Big

COME! Shhh .. .

You must see our copies of Cartier, Harry Winston, Bulgari and other
classical and elegant pieces. Our cubic zirconia look like diamonds!

Michigan's LARGEST Selection of "Faux" Jewelry

280 N. WOODWARD • 433-1150
IN THE GREAT AMERICAN BLDG.
BIRMINGHAM

30

STYLE

TRUE FAU X

JEWELRY

While glasses and frames exist in
almost every shape and size imaginable,
the current trend is toward small, round
lenses.
"Round looks, from the 50s and 60s,
are very popular," says Franklin.
"Right now, we're seeing a
renaissance of the classics," says
D.O.C.'s Seski. "I think of the current
styles as neoclassical."
Shelley Gordon also sees a return to
the classical shapes. Very small, very
round lenses are the current craze. "The
Georgio Armani and Polo looks are
always popular," she says.
In addition to style, there is a prac-
tical reason for choosing smaller
glasses. "Small lenses cause less distor-
tion," says Seski. "Opthamologists love
them ."

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