BEAUTY BIZ

"The Boardwalk shopping center always has what
we're looking for — great style and personal attention."

Rita and Paul Sherr

Housewife and Attorney

"It's better on The Boardwalk."

thelm u lmbswi l L

Orchard Lake Road • West Bloomfield

competition. The other is by using her
instincts to guide her business.
"I'm not from th.e school of
business," she admits. "I just see
something I want to do and just do it.
I'm unusual in that way. When my
business first started taking off, a lot of
agents told me to hurry up and write
the books because publicity was strong.
I told them I didn't even know how to
run my business and I wanted to take
one step at a time. Then, two years
later, I was ready. When I outgrow cer-
tain levels, then I'm ready to take the
next step."
Next on Schorr's agenda are open-
ing more salons and expanding her line
of mail order cosmetics. She plans to
continue doing all the public relations
for her business as well as writing a col-
umn on nutrition and fitness that ap-
pears in four publications.
Even she is amazed at what she has
accomplished. "There's a certain feel-
ing about making it in New York," she
says. "This country is a wonderful place
because it respects the individual who
is willing to work hard. I never thought
about it at first, but then I woke up after
seven years and realized I'm making it
in a very tough place."

Despite her newfound fame, Schorr
never forgets her roots. "I feel good
about being an Israeli, having had the
background and family, and being
where I am today. I'm much happier
and healthier than before, but I never
lose sight of where I've been," she says.

Schorr hopes to pass on her feelings
about Israel to her daughter Segaal,
who is learning about the country from
her grandmother, still living there and
speaking Hebrew. "I felt that the strong
substance in my life was missing,"
Schorr says of her decision to become
a single mother at age 39. "I knew
when I was about to have her that it
was the right thing to do. Again, in life,
if you want something it's not hard at
all to achieve."

Juggling home life with a thriving
business is Schorr's latest challenge,
and she takes it all in stride. "I think it's
wonderful having the opportunity to try
my hand at many different thngs," she
says. "It is a world I never knew. I
wasn't born with it and I never grew up
around it. It just comes out of me and
I am amazed," she says. "It's all being
awakened in me and there's a lot more
to come."

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STYLE