ment, Schorr began again. "I hustled
a lot during that time," she says of the
many days and nights she spent han-
ding out leaflets at gyms and stores. "I
definitely wasn't taking anything for
granted." Six months later, People
magazine profiled her company in a
three-page spread and the veteran skin
care specialist became an overnight
sensation.
The majority of that recognition came
from men, who currently comprise 60
percent of her clientele and range in age
from 9 to 80. "A lot of men shy away
from taking care of themselves, but
now it's become a much broader, open-
minded attitude among men. I find that
wives send their husbands, and sisters
send their brothers and that's how my
business has grown," she says.
So adamantly does Schorr believe
men and women should incorporate
good lifestyle habits into their daily
routines that she has written two books
to guide them, Lia Schorr's Skin Care
Guide for Men and Lia Schorr's
Seasonal Skin Care.
"I wrote the books based on my own
experiences," she says. "I think that's
important because a lot of the beauty
books available are written by people
who don't know about skin care.
They're just names in the industry."
In both books, Schorr sticks to a sim-
ple approach. "My approach is very
natural," she says of her herb/vegetable-
and fruit-blended products using ingre-
dients from France, Israel and the
United States. "I advise my clients in
general to avoid caffeine, smoking and
drinking; not to pick at their skin or eat
spicy foods; and to stay out of the sun."
While Schorr offers a range of ser-
vices, the most popular is the facial.
"We are unique with our facials
because we take special care in deal-
ing with sensitive skin," she says.
Schorr credits her European staff,
which she personally trains, in giving
her clients that little "extra." "We talk
to the customer and offer advice bas-
ed on personal needs," she says. "It
pays to take the time."
Handing out advice is just one of the
ways Schorr has raced ahead of her
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