Classically styled natural golden Russian sable coat. 112 STYLE she continues. "It's usually shown in short evening jackets and boleros, and in long coats for evening." The traditionally styled coat is generally loose-fitting and easy-to-wear. But the details vary. The coat may have notched lapels, a tuxedo front or a side closing; a shawl collar or a mandarin collar; patch or slit pockets. "We are seeing minks worked diagonally and horizontally and, sometimes, both pat- terns are mixed in the same coat," says Lili Glassman. "We're also seeing more natural and less exaggerated shoulders." Coats are getting shorter, too. The 52-inch ankle-length is still standard, but now on the market are a 48-inch mid- calf length and, even newer, a 41-inch length. "Designers are showing the mid-calf length more and more because not all women can wear the really long ankle- length," Blye says. " They want women to have other options. The 41-inch long coat falls about one to two inches below the knee. It has already been shown in Canada and Europe, but was new this year in the United States shows. It will take awhile for consumers here to get used to it." A top quality, full-length mink coat runs about $8,000 to $12,000 retail, and the price depends on factors such as male versus female skins, number of pelts used, where the coat is produc- ed, and when the skins were bought at auction. The fur industry is aware of the changes in merchandising and the numerous outlets for purchasing furs besides a furrier's, but Blye has a war- ning for consumers: "You don't get gold for the price of silver." To assure you are getting what you pay for, "you have to go with the reputation of the furrier." So popular is mink — for its versatili- ty, durability and color range — that, says Blye, "you have mink, and then you have the others." Among the other furs, raccoon turned up in all the col- lections. "It's very popular with first- time (fur) buyers. It's a 'wear everywhere' fur, and well priced." Long-haired beaver, another versatile, affordable fur, is also popular with first- time buyers. Sheared beaver accepts dye well, so it was shown in fashion col- ors like red and loden green as well as natural shadings. "Raccoon and beaver were shown in classic styles — duffle coats with hoods, traditional coats. Consumers who want those furs want classic styl-