The first issue had a strong advertis-
ing base with 120 advertising pages.
But the third issue dipped to 48 adver-
tising pages. September will be a
crucial month for the magazine since
that issue, like other fashion magazines,
heralds fall fashions.
The New York Times reported that
advertisers got a 50 percent discount for
the second issue. Mirabella denies any
discount. Shoe designer Stuart Weitz-
man, who advertised in both issues,
said that he received an attractive offer,
but he did not elaborate.
Mirabella points out that quality is
what Murdoch has in mind for his
newest foray in the media world. "A
quality magazine— quality of content
and thought," Mirabella says. "If we
can do what we say, we can be a
strength."

s:‘

Denim Report

The fall/winter '89 denim story is a
colorful hodgepodge of styles and
shapes crisscrossing trends, era and
ethnic origins.
Trends: Ethnic, gypsy or folkloric
mixing.
Anything reflecting the spirit of the
Old West.
Trail blazer rough wear mixes.
Classic traditionists — less casual,
much less tough.
Washes:
Overdyes.
Double stonewashes.
Black Et blue acid washes.
Hurricane and snowbleach washes.
Pallettes ranging from double indigo
to purest white.
Acid wash stronger than ever.
Silhouette: Rolled up and baggy.
Big is better.
Lighter weight denims are gaining
in popularity.
Long shorts.
Anything in stretch denim.
Man-tailored, pleated jeans.
Denim workshirts.
Ripped jeans.
Accessories:
Denim and gold braid.
Vests from rugged denim to fancy
brocades and tapestries.
New colors — neon brights — red
is hot.
Anything printed — stripes altered
by new washes.
Folkloric prints.

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'A*A ‘Aket

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Robins Nest
7415 Orchard Lake Rd.
West Bloomfield
737-2666

Mon.-Sat. 10 a.m.-6 p.m.
Thurs. 10 a.m.-8 p.m.
Closed Sunday
MasterCard and Visa

FALL '89

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