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rather how one wears it.
She distinguishes between fashion
and style. "We look at clothes with an
eye to what's appropriate, what's easy,
what works— and what is the very best
kind. And when fashion is news, we
treat it as news— reporting behind the
scenes to bring you information, not
hype," says Mirabella.
Mirabella proposes to redefine the
fashion magazine. Hers is a fashion
magazine with feature stories, not just
stories on mascara and skirt length. Ar-
ticles on psychology, business, politics
and the arts are included, with
substance and depth as goals.
The premiere issue boasted inter-
views with the psychiatrist of battered
woman Hedda Nussbaum, dancer
Suzanne Farrell's teaching experience in
the Soviet Union, and an excerpt from
the biography of singer Josephine
Baker. The circulation reached 600,000
and sold for $1, with subsequent
magazines priced at $2.95.
New York Times writer Bernadine
Morris praised the first issue for its high
quality paper and beautiful fashion sket-
ches by Ruben Alterio, but criticized the
double-page feature with testimonials
on remaining loyal to certain shades of
lipstick, calling the story "trivial."
Husni finds many similarities between
Mirabella and the European magazine
Marie Claire. "It's exactly the same size
and style," he notes. Both magazines
profile celebrities, contain newspaper
print pages in the middle, and include
stories on cities. In recent issues,
Mirabella highlighted Chicago while
Miami.
chose
Marie
Claire
Husni did not like Mirabella's first
issue because it was too stylish and too
contradictory. "I liked the second issue;
it had the feel of a fashion magazine,"
he says. He views the combination of
feature stories and fashion information
as the newest trend in fashion
magazines.
Mirabella's second issue featured ar-
ticles on plastic surgery, an excerpt from
the forthcoming book An American

Romance: Georgia O'Keeffe and Alfred
Stieglitz, and a toast and roast to heroes

MAGAZINE <c.,

hook for Nove rnb
this

108

STYLE

of the 1980s.
The magazine is targeted for women
with a median age of 35. But Mirabella
does not want to pinpoint the age of her
prospective readers. "The truth of the
matter to me is that the reader is
ageless," she says. She describes her
readers as curious, intelligent and
energetic.