I BUSINESS I

WAA,' 1 I II PPAr

I

I

'

hands," Rosenberg said. "In
1975, I took a leave of absence
from my sales position with a
clothing company. I then
bought a van, fixed it up and
drove to different customers'
homes and offices. It's work-
ed out very well."
Nancy Silver, 36, a local
clinical marketing specialist
for Genentech, a phar-
maceutical drug company out
of San Francisco, took a
career leap six years ago,
after working as a nurse in an
intensive care unit for six
years.
"I was getting burned out
from nursing," Silver said. "I
knew I wanted to do
something different."
As a nurse, Silver was in
contact with several sales
representatives who came in-
to the hospital and
demonstrated how to operate
their company's medical
equipment.
"After observing them, I
felt with the combination of
my nursing experience and
the assertiveness I had on the
job that I'd be successful with
a pharmaceutical sales
career. It's great. It's the
unexpected; every day is dif-
ferent, and that's what I like."
Cliff Berman, 37, also opted
for a career in sales.
He was in the restaurant
business for nearly a decade,
working three years manag-
ing a Chicago restaurant and
five years as kitchen manager
for a Dallas restaurant.
Berman, who graduated
with a degree in hotel and
restaurant management in
1976 from Michigan State
University, now works for
DeSchutter Associates in
Royal Oak selling windows.
"I was looking to change
my career four years ago,"
Berman said. "I felt I achiev-
ed my goals in the restaurant
business and thought I'd like
to try something else while I
was still young."
So, in 1985 Berman receiv-
ed a real estate license and
sold windows part time. A few
months later, he switched to
full time as a window
salesman.
"I'm happy with the move,"
Berman said. "My years in
the restaurant business, in
which I dealt with the public
outside their homes, have
prepared me now that I'm
dealing with them inside
their homes. I wasn't sure if
the change would be
lucrative, but it's turned out
that way."
Cecille Raichlen's career
change also has worked out
well. Raichlen, who received
a Ph.D. in Psychology at the
University of Toronto and
taught 12 years in Baltimore,
Md., at Johns Hopkins

University and Goucher Col-
lege, is the secretary
treasurer and co-owner of
Cecille's in Birmingham. She
and her husband opened the
health and beauty aids store
eight years ago.
"My husband, Sonny, was
always in the drugstore
business," Raichlen said. "In
1971, he and I decided to open
up a discount drugstore in
Massachusetts."
About 10 years ago, they
moved to Detroit. "We decid-
ed we'd once again determine
our own destiny as en-
trepreneurs and that's when
we opened Cecille's."
Raichlen said the oppor-
tunity to do something new
and to use some of the people
skills she learned out in the
real world was a challenge.
Herschel Fink also took a
challenge. Fink, 48, who has
been an attorney since 1972,
worked as a journalist for 10
years — three with the Flint
Journal and seven with the
Detroit News.
"I worked midnights as a
night city editor for the
Detroit News in 1968 and also
went to Detroit College of
Law in the evenings. I
thought a law degree might
be useful in journalism. So,
when I began, I told my wife
I was just trying it, and I
wasn't going to practice law.
The first week of law school,
my first child was born. My
freshman year at DCL, I
finished first in my class, and
that just whetted my appetite.
At that point I wanted to see
just how far I could take it."
Now, Fink is a senior part-
ner at Honigman, Miller,
Schwartz and Cohn in
Detroit. His specialty is
representing news organiza-
tions. Fink admitted, "It's
worked out better than I
could have dreamed."

I IN BRIEF I

THE BUILDERS ASSOCI-
ATION OF SOUTHEAST-
ERN MICHIGAN will hold
its membership meeting on
Monday at 5:30 p.m. at
Roma's of West Bloomfield.
There is a charge for dinner.

BERNARD M. ALTER of
Farmington Hills has been
awarded the 1989 National
Sales Achievement Award
(NSAA) by the National
Association of Life
Underwriters.
This is the eighth year that
Alter has earned the honor.
Introduced in 1965, the
NSAA is designed to honor
life underwriters who have
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THE DETROIT JEWISH, NEWS .43