THE JEWISH NEWS

THIS ISSUE 6(:)

SERVING DETROIT'S JEWISH COMMUNITY

Sinai Launches First
Solo Funding Effort

KIMBERLY LIFTON and ALAN HITSKY

Jewish News Staff

For the first time since it was
founded 36 years ago, Sinai Hospital
is launching a fund-raising drive in-
dependent of the Jewish Welfare
Federation's Allied Jewish Campaign.
Hospital officials this week
unveiled plans for the Heritage Ball,
a $500-a-couple dinner scheduled for
Oct. 18 at the Hyatt Regency in Dear-
born. For $1,000, patrons will receive
two tickets to a pre-dinner cocktail
party at the home of Bud and Dorothy
Gerson and tickets to the dinner.
"The ball creates an opportunity
to fund-raise and to friend-raise," said
Pola Friedman, Sinai's corporate
director of public and community
relations. "We are sick and tired of
hearing that we are dead in the water.
We are building a base. It is an oppor-
tunity to launch a fund-raising cam-
paign."
Jewish Welfare Federation Presi-
dent Dr. Conrad Giles downplayed
concerns that the Sinai ball amounts
to a fund-raising drive separate from
the Allied Jewish Campaign.
"This is more for public relations
and community outreach than fund-
raising," Dr. Giles said.
The Allied Jewish Campaign has
given $150,000 to Sinai annually for
the past 15 years. Although Federa-
tion and hospital officials view the
campaign contribution to Sinai as in-
significant in relation to its $200
million annual budget, ties between

Sinai and the Federation are more
deeply rooted.
Sinai's physical plant — bricks,
mortar, corporate structure — is infus-
ed with Federation leadership. Some
members of the Federation are,
through the hospital's bylaws and ar-
ticles of incorporation, members of
the hospital board and executive
committee.
This special relationship led
hospital officials to seek Federation
approval for the Heritage Ball.
"Changing times demand chang-
ing methods and we applaud Sinai for
trying to reach out to the communi-
ty," Dr. Giles said.
When named acting ad-
ministrator last October, Robert
Steinberg said one of his goals was to
start a capital fund-raising campaign.
But, he said, timing had to be right.
Friedman said Sinai — like the
other 69 hospitals in southeast
Michigan — is plagued by insufficient
government reimbursements. She
said it is a good time to host the din-
ner and try to offset losses in
Medicaid and Medicare
reimbursements.
Sinai hopes to attract 600 people
to the ball and 200 to the cocktail par-
ty, raising at least $150,000, Fried-
man said. The money will be placed
in the medical endowment fund, to be
disbursed for enrichment projects
through a committee that has not yet
been formed.
"This is a chance for the Jewish

Continued on Page 14

Tillie Brandwine
Earns Butzel Award

Tillie Brandwine has been named
recipient of the Jewish Welfare
Federation's Butzel Memorial Award
for distinguished community service.
She will be presented with the tradi-
tional Butzel medallion at the Federa-
tion's 63rd annual meeting Sept. 26
at Adat Shalom Synagogue.
Brandwine, a former president and
campaign chairman of the women's
division, chaired the Federation
culture and education division and
served on the JWF executive commit-
tee. She has been vice president of
both the Jewish Federation Apart-
ments and Jewish Family Service,
whose nursing home visiting program
she helped organize. She has also

been active with the Jewish Com-
munity Center and Fresh Air Society.
The recipient of the Jewish Na-
tional Fund Woman of the Year award
and the Israel Bonds Woman of Valor
medal, Brandwine has served on the
national boards of the Joint Distribu-
tion Committee and the United
Jewish Apeal women's division. She
has been an officer of Hadassah, B'nai
David sisterhood and active in United
Community Services, which once
named her its volunteer of the month.
In 1981, she co-chaired the Council
of Jewish Federations general
assembly in Detroit. She was foun-
ding president of Friends of Hillel
Day School.

JULY 21, 1989 / 18 TAMMUZ 5749

