BUSINESS

Ms.
Threads

4 Days Only!

Alwa
20% -
60
Below
Retail

U_p Off
Discount Price

Thurs., July 20 10 - 8:00
Fri., July 21 10 - 5:30
Sat., July 22 10 - 5:00
Sun., July 23 12 - 5:00

HUNTERS SQUARE

14 Mile & Orchard Lake Rd.
Farmington Hills, MI 48018
855 - 4464

( DESIGNS IN DECORATOR')
LAMINATES

For High Quality Formica
Always At A Great Discount

All Sales Final
Prior Sales Excluded

Portrait of
the Great
American
Investor

SPECIALIZING
IN:
• Wall Units
• Bedrooms
• Dining Rooms
• Credenzas
• Tables
• Offices

ALSO
SPECIALIZING:
• Woods • Glass
• Stones • Lucites

IT DOESN'T HAVE TO COST A
FORTUNE . . . ONLY LOOK LIKE IT!

CALL LOIS HARON 851-6989

It's his job to know good
advertising—and he also
knows a good investment.
Terry Wilson puts his money
in U.S. Savings Bonds.
Bonds now pay competitive
rates, like money market
accounts.
Find out more, call
1-800-US-BONDS.

Bonds held less than five years earn a
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A public service of this publication.

For maximum liquidity,
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the security of FDIC insur-
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today.

*Based on $35,000 minimum balance and the
Donoghue average rate on July 12, 1989. Ask
about our competitive rates for lower balances.
Rates subject to change without notice.

MIDWES 1 V
GUARANTY --- BANK

Member FDIC Member Federal Reserve System

1475 W. Big Beaver Road
Troy, MI 48084
649-3838

Headquarters for (

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THE GREAT AMERICAN INVESTMENT

Begadim

on the Boardwalk

FASHIONS
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6253 ORCHARD LAKE RD. NORTH OF MAPLE RD.
In Sugar nee • West Bloomfield

DAILY 10 to 6:30 • THURS. 10 to 8 • SUN. 12 to 5 • CALL: 855-3180

Excellence

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6919 Orchard Lake Rd. • West Bloomfield. MI
855-5528

Relief Is Welling Up
From Mount Clemens

KIMBERLY LIFTON

Staff Writer

T

en years ago, Max
Simon thought he'd
found an ideal way to
relieve pain.
He would open a mineral
bath in Mt. Clemens, where
people once traveled great
distances to rid themselves of
arthritic conditions. The last
bath house there shut down
20 years ago.
But Simon soon discovered
opening a mineral spring
bath wasn't so easy. The
retired carpet distributor pur-
chased two wells and hired
experts to design the
bathouse and draft
blueprints. He applied for
necessary permits, but the
process was long, tedious and
costly. He needed more
money.
Friends advised retirement;
yet Simon had other ideas. He
would put the bathouse plan
on hold and use the
springwater for other pain
remedies.
Now, at age 71, the carpet
man-turned-entrepreneur
may have discovered an in-
novative product. From his
newly opened Oak Park
warehouse, Simon is
marketing his first pain relief
ointment made of 30 minerals
from Mt. Clemens sulpher
springwater. He calls the
business the Mt. Clemens
Mineral Ointment Co.
"Max Simon is a guy with
a vision," said Mt. Clemens
City Manager Warren Renan-
do. "He is making slow pro-
gress."
Simon said he hasn't yet
reaped profits from his ven-
ture but said the product ap-
pears to be "selling like
crazy."
Sold under the trade name
Ache-away, the cream, made
by Instasan in Detroit, is
listed as a medicinal product
by the Food and Drug Ad-
ministration. To date, Simon
has sold 25,000 jars of the
cream to Perry Drugs, Cooper
Drugs, IGA Supermarkets
and health stores.
The cream is the result of
five years of research with
university researchers and
consultants, who incor-
porated mineral water with
balms that make skin ap-
plication easy. Most pain
relief rubbing creams are
made with menthol and other
mineral-like products.

"I couldn't swing the
mineral baths, so I tried the
ointment," Simon said, ad-
ding he will pursue the bath

Max Simon:
Retiring to springs.

house concept at a later date.
"I am finally making some
headway."
This month, Simon expects
to launch a television and
newspaper advertising cam-
paign for ache away.
Simon first became in-
terested in mineral baths
when he hurt his shoulder
helping a customer carry
carpet to a car. He developed
a sharp pain in his left
shoulder. A doctor prescribed
cortisone shots, but that
didn't help relieve the pain.
He remembered the
mineral baths of Mt. Clemens

After Max Simon
purchased two
mineral water
wells, opening a
bath house
became a mission.

and went there — only to
discover they had been shut
down. Wells were still there,
but no working mineral baths
were available. He took home
a few gallons of the water and
went to a testing lab, where
scientists extracted about 30
minerals from the water.
He applied the minerals to
his shoulder and said pain
subsided within a few days.
Soon after, he purchased the
two wells, each used by the
once world-famous Park Hotel
baths.
"It became a mission,"
Simon said.
Next on Simon's agenda is
producing a linament, which
he said should be ready for
the market in 90 days. Other
plans are under way for
developing bath beads and
soap with the minerals. G