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"We have moved from labor
into management," Brusten
N
Long Lake
became more prosperous.
Their children no longer were
interested in the movement.
Youngsters selected college
and didn't always return to
the kibbutz. At Hagoshrim,
emphasis was shifting to big
business.
New dreams led to new ven-
tures. Hagoshrim started
making tools for the Israeli
construction industry and
night-sighting devices for the
Israel Defense Forces. The
Epilady brought long-awaited
wealth, which has changed
Hagoshrim's focus.
111
1700 N. Woodward
Bloomfield Hills
258-5300
Lone Pine
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more and more youngsters
want to go to college. But they
don't want to come back to
the kibbutz. The kibbutz
historically finances higher
education for youngsters
nominated by its general
assembly. If they opt to leave
the kibbutz, they must repay
the kibbutz for the education.
But money is no longer the
issue. Hagoshrim needs
manpower.
"Maybe we'll change the
system," he says.
Already, the kibbutz sports
a 121-room hotel. And in
1987, Mepro Kibbutz
Hagoshrim became a private
limited company to manage
operations and finances of the
burgeoning division that
makes the Epilady.
"We are still living in a
greenhouse," Brusten says.
"We have televisions and
stereos, but it still is different.
"We will work it out." 0
I IN BRIEF
aLle4 : 6 .4;
CAROLYN H. ROSEN-
BERG, formerly of Detroit, a
WHERE WERE YOU
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Hillel Brusten
Flexible Plan Investments. Ltd., a
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56
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says. "People want to get in-
to management in a labor en-
partner in the law firm of
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was selected as the 1989 Il-
linois "Young Career
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vironment."
Kibbutzniks at Hagoshrim
still work the agricultural
crops. Some work in the tool
shop. Others work in the
night-sighting division.
But problems with the kib-
butz system are a hindrance
in running a multi-million
dollar business.
As at other kibbutzim,
Hagoshrim's managers and
laborers regularly rotate jobs.
At times, people with no
training are in charge. It
doesn't matter whether a
laborer doesn't make a good
manager. Everybody gets an
equal chance. They all live in
the same types of housing
units. They all have the same
televisions and stereos.
"We need management
skills for sales and
marketing," Brusten says.
"That creates problems. It
contradicts ideals and the
philosophy of the kibbutz
movement."
Brusten says the kibbutz's
board members will be forced
to deal with the problem. But
he offers no answers.
An immediate issue in
question is education. Now
that the kibbutz has money,
A SEMINAR ON SEC-
TION 2036 (c): ESTATE
BUSINESS FREEZES
AND BUY SELL REVIEW,
will be hosted by the Profes-
sional Advisory Committee of
the Federated Endowment
Fund on Thursday at
Southfield's Michigan Inn.
Set for 4-6 p.m., the program
will feature a panel discus-
sion with attorneys Charles
Nida and E. James Gamble
and tax accountant Jerome
Wolf, specialists in the area of
estate planning. There is a
charge, and reservations are
required. For more informa-
tion, contact the United
Jewish Charities' Federated
Endowment Fund at
965-3939, ext. 125.
HARLEY C. BERGER has
joined The Berline Group as
director of media planning.
Berger was associate media
director for J. Walter Thomp-
son, USA. Before that, he was
media director at Simons
Michelson Zieve Advertising.
Berger has also held media
supervisory positions with
W.B. Doner and Kenyon and
Eckhardt.