CLOSE-UP Several authorities recommend .. . sending as many of one's children as possible to college at the same time. 1.,111./ II i.tr A 4Ann As with merit-based scholarships, much of the money comes from college en- dowments and private organizations. In addition to checking with the college of his or her choice, a student in search of finan- cial aid should consult one of the many books that list scholarship-granting agen- cies. While every public library contains a full shelf of such volumes, the best are pro- bably S. Norman Feingold's Scholarships, Fellowships, and Loans and Robert Leider's Your Own Financial Aid Factory. In addition, the Scholarship Search Company, a New York-based computer bank, maintains data on most available scholarships. In exchange for a hefty pro- cessing fee and a completed application, Scholarship Search prepares a list of grants and awards for which the applicant may be eligible. The process takes about two weeks and results, according to the company director, in about 90 percent of all ap- plicants getting in touch with five or more sources of money. Students should be aware, however, that the Scholarship Search Company and its many clones charge that hefty fee to do exactly what a student can do for himself in a weekend visit to the public library. The State of Michigan offers need-based scholarships for full-time undergraduate study to deserving Michigan residents, but all of the money must remain within the state. The Michigan Competitive Scholar- ship program, for example, grants up to $1,200 for public colleges and universities and to $2,400 for private schools per year, with both based on need and American Col- lege Testing (ACT) scores. Another pro- gram, the Michigan Tuition Grant pro- gram, is based solely on need and offers up to $2,400 for study at private, non-profit Michigan undergrad schools. The state also offers five other programs, three financed by the state but granted by the schools, and two federally financed. Of those two, one is awarded by high schools, the other by the state. All of the programs are available through the Student Financial Assistance Services department of the Michigan Department of Education in Lansing. These days, the basis for all financial assistance is the U.S. Government's Pell Grant program. Like Social Security, Pell Grants operate as an entitlement program. That means that the government has set no ceiling on the amount of funds available; every student who meets the financial eligibility requirements is guaranteed assistance. Most colleges will not consider a student for any form of financial aid until he or she has first claimed the Pell entitlement. Even if a student knows in advance that his family income exceeds the Pell limits and that he cannot qualify for a grant, he must still apply and receive a rejection letter from the government before his college will kick in a dime. Every high school counselor