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June 02, 1989 - Image 50

Resource type:
Text
Publication:
The Detroit Jewish News, 1989-06-02

Disclaimer: Computer generated plain text may have errors. Read more about this.

I BUSINESS

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Special to The Jewish News

W

hen John Katzman
graduated from
Princeton Univer-
sity, he was convinced he
could help students improve
scores on college entrance
exams through coaching.
So the 21-year-old en-
trepreneur borrowed $3,000
from his parents and launch-
ed the Princeton Review from
the family's Manhattan
apartment. There, he coached
15 students.
Today, eight years later,
Katzman's vision has
blossomed into a $15 million-
a-year business with 25,000
students nationwide and 40
programs.
Stanley H. Kaplan Educa-
tional Center Ltd., Katzman's
biggest competitor, has ex-
isted 48 years. Both coaching
companies offer different
philosophies and techniques,
yet they can be compared by
one factor — each are Jewish
owned.
"Both Jews and Asians are
two cultures that have always
stressed education in the
home," Katzman said. "My
family has taught us to do our
best, and I feel most Jewish
families do the same."
Many high school juniors
take the SAT for the first
time, where they muddle
their ways through it.
Displeased with the results,
they have the option to repeat
the test. That's where
coaching comes in to play.
Along with The Princeton
Review and Stanley Kaplan,
there are other courses rang-
ing in cost from free to $600.
These can be taken through
religious centers, community
colleges, universities, high
schools and summer schools.
"The concept that in-
telligence can be measured by
a number is revolting," Katz-
man said. "It should be
measured by many things in-
cluding athletic ability,
warmth and creativity. The
saddest thing to see is when
parents and students start
judging intelligence on scores
alone."
Because colleges put so
much emphasis on SAT
scores, one of the Review's
main goals is to raise
students' scores by an
average of 150 points.
This is done by grouping
students according to ability
into small classes where they
can learn test-taking

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48

FRIDAY, JUNE 2, 1989

THE JEWISH NEWS



John Katzman: Coach

strategies for math and ver-
bal studies.
Instructors are graduates
who have recently taken the
SAT.
Spencer Gusick, a 21-year-
old recent graduate from the
University of Michigan, has
been an instructor for two
years and says it's a good way
to earn money while going to
school. Gusick will attend law
school in the fall and plans to
continue coaching.
"I've seen many im-
provements," Gusick said.
"The best results come from
kids who want to be here
rather than ones who are
pushed by their arents."
Emily Spilkin, a Seaholm
High School junior, took the
course and increased her
score by 80 points.
"Although I didn't score as
high as I had hoped," Spilkin
said, "I learned a lot because
it was taught on a personal
level. Also I was impressed by

the teachers who could relate
so well because they were col-
lege students. I felt very
prepared and confident for
the exam."
A mother, who encouraged
her Southfield-Lathrup junior
to take the course, felt The
Princeton Review was a great
investment.
"My two daughters took
free courses offered through
the schools, which weren't
nearly as thorough. Princeton
Review builds confidence
while familiarizing students
with the test. Five diagnostic
exams were given to the
students to reveal their in-
dividual weaknesses," she
said.
Still, The Educational
Testing Service (ETS) which
created the SAT, doesn't en-
courage expensive coaching
courses.
"We do not recommend prep
courses," said Ron Marton,
customer service represen-

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