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FRIDAY, APRIL 14, 1989

William G. Rosenberg: 'We need to make more progress'

'Who's He?' New EPA Official
Is Making A Name For Himself

SUSAN LUDMER-GLIEBE

Special to The Jewish News

W

hen the White
House announce,',.
that real estate in-
vestor William G. Rosenberg
has been nominated assistant
administrator of air and
radiation programs in the En-
vironmental Protection Agen-
cy, more than a few people in
the capital — and in south-
east Michigan — asked
"Who's he?" The Washington
Post's headline queried-more
specifically: "Why a business-
man at the EPA?"
Rosenberg, 48, may appear
to be a political novice, but
he's not. From 1969 to 1973
he served as executive direc-
tor of the Michigan State
Housing Development
Authority. During the early
1970s, he was chair of the
Michigan Public Service
Commission when it was
under considerable critical
scrutiny, detailed in what
eventually became known as
the Wolpe Commission
Report. Rosenberg served as
assistant administrator of the
Federal Energy Administra-
tion under President Gerald
Ford and on the Michigan
Strategic Fund under Gov.
James Blanchard. He counts
Republican movers and
shakers like Max Fisher,
presidential confidant Bob
Teeter, and former Gov.

William Milliken among his
mentors and advisers.
Some say that if Rosenberg
isn't a household name it's
because of low-keyed style.
"He's not out tooting his own
horn," says Jim Blow, second
congressional district Repub-
lican chairman. "He doesn't
have a need to put his name
on the front page."
If Rosenberg's appointment
is approved later this month,
he will spend the next four
years making decisions about
pressing issues of the day
such as acid rain, global war-
ming and ozone depletion.
His immediate job is re-
drafting the Clean Air Act.
"One hundred million peo-
ple in America don't breathe
clean air," Rosenberg says.
"We need to make more pro-
gress." Rosenberg has argued
over the years that the United
States can achieve this pro-
gress two ways. "We can
change our lifestyle
dramaticaly, or we can find
alternatives."

Rosenberg prefers the
latter.
"I'm committed to alter-
native fuels," he says. "Why
should we be giving away or
subsidizing our grain? Why
not convert it to motor fuel?
Grain is a renewable
resource."
Although Rosenberg declin-
ed to discuss specific pro-
grams, he mentioned ongoing

talks with members of the
auto industry regarding alter-
native fuels and related
topics. "We're talking to Ford,
Honda, Toyota and others to
discuss this very issue.
"It's a whole new educa-
tion," Rosenberg says. "It's
not going to be easy, but I like

'Why should we be
giving away or
subsidizing our
grain? Why not
convert it to motor
fuel? Grain is a
renewable
resource.'

working on problems and I
like working with bright,
young people like the ones at
EPA."
Activists on both sides of
the political fence who have
seen Rosenberg in action
agree he's an idea-oriented
man willing to look into new
and creative situations to
problems.
"I have little doubt that
he'll bring an intelligence and
enthusiasm (to the post),"
says Ann Arbor attorney
Gerald Lax, who is active in
the Democratic Party.
"I found him resourceful,
humane and a very accessible
man," says Joe Tuchinsky, ad-
vocacy director of the