I BUSINESS I
OUR SPRING/SUMMER COLLECTION
OF HUGO BOSS IS ARRIVING DAILY
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Designer
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Given On
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Michigan Ranked No. 1
For Israeli Business
KIMBERLY LIFTON
Staff Writer
M
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FRIDAY, APRIL 7, 1989
AMERICAN
SOCIETC
ichigan offers the
best business oppor-
tunities for Israeli
companies of any U.S. state,
Israel Economic Minister
Gabriel Levy said Tuesday.
Speaking to members of the
American-Israel Chamber of
Commerce of Michigan in
Novi during its first Israel
Technology and Product Com-
mercialization Conference,
Levy said Michigan is set up
and systematically to accom-
modate a myriad of joint
business ventures with Israel.
Levy and State Commerce
Director Doug Ross each
noted the state's strengths —
its manufacturing capability
from the automotive industry,
biotechnology companies and
agriculture. State, American-
Israel Chamber of Commerce
and Israel business leaders
hope to target Michigan's
large corporations to en-
courage participation. Among
them will be the several food
and pharmaceutical com-
panies headquartered in
Michigan.
"We have to move toward a
free market," said Yoram
Gabbay, Israel economic con-
sul for the Midwest. "Our
future is basically in the
United States. We need to
deal with American
businessmen."
To date, five Israeli com-
panies — military supplier
Urdan Industries, robotics
supplier Robomatix Ltd., soft-
ware designer Tecnomatix,
machine maker Computeriz-
ed Machine Tools and com-
puter system company In-
Thchnologies — operate offices
in northwest Detroit. Gelman
Sciences of Ann Arbor is the
only Michigan company that
runs a research and develop-
ment facility in Israel.
Ross named Debra
Schneider, Commerce Depart-
ment manager of interna-
tional joint ventures, as the
"Our future is
basically in the
United States. We
need to deal with
American
businessman."
Yoram Gabbay
state's professional business
matchmaker for Israel.
Schneider recently returned
from a trip to Israel, where
she met with government and
business leaders.
"We developed specific vi-
sions and strategies to
become a center for North
America for manufacturing,"
Ross said. "We want to create
a technology pipeline. We
want to be a world leader."
During the day-long con-
ference, Michigan
businessmen met with
representatives from Israeli
companies and the Israel Ex-
port Institute.
"In the field of hi-tech, we
are welcome here more than
in places like the Silicon
Valley," said Rafi Glick, the
export institute's industrial
division director, who came to
Detroit for the first time for
the conference.
I IN BRIEF
BARBARA LEWIS of Oak
Park has been appointed
director of public relations at
R.E. Launs, Inc., an advertis-
ing, public relations and
marketing firm in Southfield.
She will be responsible for
public relations services for
all the firm's clients, and will
serve as account executive for
several medical accounts.
Lewis was formerly director
of Corporate Communica-
tions at Sinai Hospital of
Detroit.
plays in connecting business
owners with researcher pro-
fessionals to develop products.
For information call
779-9862.
BRODER BROS.,
a
distributor of imprinted sport-
swear is moving from Oak
Park to a new 80,000-square-
foot, state-of-the-art distribu-
tion center in Plymouth.
I TRAVEL 1
SOUTHEASTERN
MICHIGAN VENTURE
GROUP will hold its mon-
Florida Club
Plans To Meet
thly breakfast meeting at 8
a.m. Tuesday at the Somerset
Inn in Troy. Nate Borofsky,
director of Wayne State's
Technology Transfer Center,
will talk about the role of the
rIbchnology Transfer Network
The Greater Detroit Club of
Florida will Meet on Wednes-
day at 7 p.m. Games and
refreshments will highlight
the evening. For information,
call President Leonard
Brightman, (407) 487-7916.