C.S.I.P.0

the concept of the Jewish
American princess is anti-
Semitic and offensive."
Sharon Rice, one of the
young advertising profes-
sionals working with Wexler,
said she still hopes that the
"princess" ad will run. "The
ads should be controversial,"
she said. "If they were mere-
ly nice, -they'd be pablum,
they'd be ignored."
Until quite recently, it was
the conventional wisdom of
Federation officials that peo-
ple gave to their fund-raising
drives to support Israel and
they quietly piggybacked
budgets for local needs onto
the strong emotional support
for the Jewish state. -
By sharp contrast, seven
out of eight ads in the current
campaign stress such com-
munity priorities as the poor,
the elderly, housing, childcare
and absorption of Soviet im-
migrants to Los Angeles.
Even the one ad centering on
support for Israel carries the
somewhat ambivalent
message "American Jews Are
Divided Over Israel's Policies,
Not Her Existence?'
Will the new campaign at-
tract new supporters without
turning off the more tradi-
tional givers? The answer is
not yet in, but each ad in-
cludes a coupon and special
phone number so that the
results can be tracked. At a
minimum, Federation of-
ficials hope to bring in
enough new money to pay the
$300,000 cost of the ads. ❑

50 Pianists
Vie In Israel

ml

Aviv .(JTA) — Fifty
pianists from 22 countries, in-
cluding six Israelis are com-
peting here in the sixth Artur
Rubinstein international
piano masters competition,
regarded as one of the most
prestigious piano competi-
tions in the world.
They are competing for a
gold medal and $10,000 in
first prize money, as well as
guaranteed appearances with
leading world orchestras and
recording contracts.
Established in 1973, the in-
ternational competition,
named in honor and now
memory of the late maestro
Artur Rubinstein, aims to en-
courage young talent and to
promote artistic careers. It is
open to pianists of all na-
tionalities between the ages
of 18 and 32, and is held in ,
Israel every two or three
years.
The prize winner will per-
form at a gala concert with
the Philharmonic at
Jerusalem's Binyenei Ha'uma
on April 12.

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