screen comes about in two ways
either designed from scratch or,
more frequently, bought off-the-rack
from stores with the aid of costum-
ers and personal shoppers.
Still, even with the studios'
current financial constraints, movies
continue to have the power to start
fashion trends. In the not-too-distant
past, the films Bonnie and Clyde and
Annie Hall had a significant fashion
"The 1930s look of long skirts
and slinky sweaters was easy,
inexpensive, and modern as well,"
says Schreier. "The Bonnie and
Clyde influence lasted five years."
The Annie Hall look of
oversized shirts and jackets and man-
tailoring was an accident, Schreier
remarks, but became a look that
took off around the country. "That
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Not all movies with great
clothes change what's in
our closets. You need a
popular movie and that
trend was created by Diane Keaton
herself. That's the way she dresses."
Annie Hall fashions became
popular because they were
inexpensive, easy to adapt and were
comfortable for women of all age
Schreier makes the point,
though, that not all movies with
great looking clothes will change
what's in our closet. "You have to
have the special combination — the
Diane Keaton / Annie Hall, Audrey
Hepburn / Sabrina, Joan Crawford /
Letty Linton spark."
And, you have to have a popular
movie. "If no one sees the movie,
even if the trend is there, it won't
catch on," she says.
A case in point was the recent
film Tucker. "There was great
potential for a 'look' there," Schreier
observes, "but the designer didn't
have the budget and the film wasn't
a success except here in Detroit
because of the automobile industry"
Of course, there are successful