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of human and synthetic hair.
Most wig stylists agree that
these wigs feel light, look
natural and are easy to care
for.
At the top of the line, the
human hair wigs are very
popular. There are six or
seven types, starting at just
under $200 and costing up to
$2,500.
The most popular wigs are
made of Oriental hair, Korean
or Indian in origin which is
stripped and dyed. European
hair, which is finer, is used in
the very expensive wigs. It is
not dyed but is matched ex-
actly to the hair color.
The inside caps to these
wigs vary from machine-
made to custom-fitted. The
costly European human hair
wigs usually have a custom-
fitted cap, which requires pro-

fessional maintenance.
Despite the availability of
wig services in the area, some
Detroit-area women continue
to look for their wig-related
needs. Freeda Kahanow, a
Boro Park sheitel macher
who on occasion has come to
Detroit to fit women for wigs,
still commands the loyalty of
a few local women.
It is estimated that between
300,000 and 400,000 Jewish
women in the New York area
wear wigs. About 400
wigmakers are in the sheitel
business in the United States.
Sheitel machers are
unanimous in the satisfaction
they derive in facilitating, for
their clients, the observance
of a mitzvah.
As Chanie Snow aptly says,
"It's a business, but it's a
Jewish business." ❑

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Jewish Entrepreneurs'
Group Is Organized

A group of business en-
trepreneurs recently launch-
ed Detroit's first informal
lunch club for Jewish men
and women.
The group, called Jewish
Entrepreneurs of Michigan
(JEM), aims to bring men and
women in business together
in a relaxed, yet professional
atmosphere. JEM, says
member Marc Letvin, a tax
attorney, is "a sort of Jewish
Economics Club."
JEM is the brainchild of
Rabbi Herschel Finman of the
Lubavitch • Foundation.
Members hope to meet mon-
thly to discuss topics in
business and economics in a
Jewish atmoshere.
Its kick off is scheduled for
12:30 p.m. on March 29 at the
Berkshire Hotel in
Southfield. There, Donald
Nitzkin, a partner with BDO
Seidman, will speak on non-
discrimination provisions of
the Internal Revenue Code.
"A lot of people say this
type of group is long overdo,"
said Rabbi Finman, who
modeled JEM after similar
lunchtime groups in
Philadelphia, Miami and
California. "Some people get
discouraged by groups like
the Detroit Economics Club,
where they feel out of place.
It's an ethnic thing. Jews
relate well to other Jewish
people."
Adds Letvin, "There are a
number of organizations that
get together to have speakers.

But there is nothing for
Jewish business people. It's a
networking type of thing."
Rabbi Finman is the direc-
tor of outreach and education
for the Lubavitch Foundation.
A recent newcomer to the
Detroit area, he spent the
past three years in
Melbourne, Australia, where
he studied on a fellowship
through Yeshiva University.
As part of his fellowship,
Rabbi Finman studied Jewish
law and ethics.
— KGL

KATHLEEN SHERIDAN
and DORIE SHWEDEL
have formed
Sheridan/Shwedel in Birm-
ingham, a public relations
and advertising agency
specializing in audio-visual
productions for business and
industry.

YAFFE & COMPANY, a full
service advertising agency
based in Southfield, has been
awarded the advertising ac-
count for Northern
Automotive Corporation's en-
tire 876-store chain. Yaffe
formerly handled advertising
for Northern Automotive's
256 store Autoworks
subsidiary.

MIMI KEIDAN has joined
Hermanoff & Associates, a
full-service public relation
firm in Farmingotn Hills, as
an assistant account
executive.

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THE DETROIT JEWISH NEWS

59