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February 24, 1989 - Image 48

Resource type:
The Detroit Jewish News, 1989-02-24

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PR All-Star

Howard Berlin helps the Red Wings
put their best skate forward.


Sports Writer

f the National Hockey League
gave a rookie of the year award
for public relations, Howard
Berlin might be favored to win
it. In his first full season as an
assistant to Wings' PR director Bill
Jamieson, Berlin caught the atten-
tion of NHL officials, who picked him
to work at the. recent All-Star game
in Edmonton.
Berlin, who was hired by the
Wings last March, apparently im-
pressed NHL officials with his work
during last spring's playoffs, par-
ticularly the conference finals when
the Wings played the Edmonton
"I guess they liked my hustle," he
says. "It's mostly a hustling job.
You've got to get the guys in and out
of interviews and get information to
the people, in both the All-Star game
and the playoffs." Berlin jokes that he
was the first Red Wing selected for
this year's All-Star game. "It was an
honor. I always say that I was picked
before Steve (Yzerman)."
Berlin, 28, is a Southfield native
and a graduate of Southfield High
School. He attended Troy's Walsh Col-
lege, intending to become an accoun-
tant. He graduated with a degree in
_ At the same time, he also did
some sportscasting in Ann Arbor and
Saline, which sparked an interest in
a sports career. After graduating from

Walsh he made a fateful decision to
attend St. Thomas University in
Miami, where he earned a master's
degree in sports administration. He
also met Russ Gregory at St. Thomas.
Gregory received an internship with
the Wings after graduating, eventual-
ly earning a PR post. When Gregory
was promoted last year, he recom-
mended Berlin to Jamieson.
"We're just delighted with him:'
says Jamieson, "how well he's per-
formed." He calls Berlin, "very cons-
cientious and en e rgetic. Always rises
to the occasion no matter what the
task is. He's a quick learner. I have
him doing more and more writing
now. He's coming along in that area
as well."
Berlin has a variety of duties. He
lines up players for interviews and ap-
pearances, gets them to sign
autographs — many for charity auc-
tions — and sets up the seating in the
Wings' press box, which rarely has an
empty seat because the Wings are
winning. On game days Berlin sees
that visiting television crews have the
necessary electricians and power
lines. Once the game begins, his job
is alinost over. He types the game
summary while the action continues.
"Probably the easiest part of the job
is watching the game," he says.
A major part of Berlin's job is deal-
ing with the players. Most players are
willing to give something back to the
community and are cooperative with
the media. Many go above and beyond
the call of duty, something which

Berlin sees every day, since he is the
one who passes the requests from
charity and media people to the Red
Wing players.
"They're all great guys," he says.
"I don't have a hard time with

anybody . They always say hello,
always cheerful. They're a different
breed of athlete. I don't mean that
meanly toward the other athletes. But
I've been around the others. There's
no doubt that these guys (hockey

Harrison Stars Gain Scholarships


Sports Writer


wo of the top seniors from
Farmington Harrison's 1988
tate Class B football cham-
pions have earned full college
Two-way lineman Dale Katz will
attend -the University of Cincinnati
While tight end-defensive back Bryan
Wauldron chose Eastern Michigan

Katz, 6-foot-6, 235 pounds, visited
the University of Wyoming as well as
Cincinnati. "I really liked what I
saw," at Cincinnati. "It's a big school,
35,000 students. It's right outside the
city . . . They have a very fine football



program. They play a great schedule:'
Katz was looking for a school of-
fering "a high caliber of football."

Eastern's football players. "They real-
ly impressed me because they're not
the typical, so-called dumb jocks.
Katz will start practice as a defen- They all seem to know what's going
sive tackle, which he prefers, but he on. You talk to them and they tell you
what it's really like."
could be switched to offense.
Unlike most freshmen, Wauldron
He will not play this fall. Katz
will practice with the team and be may play this fall, although he would
red-skirted, meaning he will still have prefer to be a red-shirt. "I'd like to be.
four years of college eligibility But if I'm not, that's fine."
A high school tight end, Wauldron
Although he has not chosen .a. ma- is ticketed for wide receiver with the
jor, Katz expects to study business.
"If I play for three years;' says
Wauldron selected Eastern for its
academics. "They offered the field I Wauldron, "hopefully I can make
want, which is criminology." He also some honors, like All-MAC (Mid-
like Eastern because "I don't want to American Conference). If things go
right maybe I can get to the pros. But
go too far away."
Wauldron also met with some of you've got to wait for that."

Katz, a three-year varsity high
school player, considered himself a
college football prospect as a
sophomore. Wauldron did not think
about gaining a scholarship until last
"About the third game of the
season:' says Wauldron, "when I had
four touchdowns in a game. The coach
(John Herrington) was telling me
maybe I can go somewhere."
Wauldron, who hopes to make a
career of either police work or private
investigations, hopes to double as a
college basketball player. He starts at
guard for Harrison's varsity.
"I'd like to still play basketball.
I'm going to talk to the football coach
(Jim Harkema) and if he says I can try
out I'm going to try out." ❑

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