(NEWS) OAKLAND INTERNISTS ASSOCIATES is pleased to announce that its main office has moved to 28625 Northwestern Highway (just south of 12 Mile Road) Ohio Study On Bias: Eyes 'Nearsighted'? . Southfield, MI 48034 (313) 352-7600 ARTHUR J. MAGIDA Special to The Jewish News Oakland Internists Associates has specialists in: Internal Medicine Gastroenterology Oncology Geriatric Medicine Mark Bernstein, M.D. Eulogio Caoili, M.D. Robert Dale, M.D. Arthur Efros, M.D. Eduardo Garcia, M.D. David Jacobs, M.D. Arthur Klass, M.D. Gerald Levinson, D.O. Leslie Mandel, M.D. O rA?!.zternists Jeffrey Meer, M.D. Virender Mendiratta, M.D. Harold Rodner, M.D. Jerome Rosenthal, M.D. Maria D. Sexon-Porte, M.D. Sheldon Stoffer, M.D. Sharon Wolf, M.D. Gary Yashinsky, M.D. Eric Zonder, M.D. Oakland Internists Associates is affiliated with Sinai Health Services • • • IT'S TIME • • • TO FEEL GOOD ABOUT YOURSELF • Do you "live" to eat? • Do you have trouble saying no? • Too much to do, too little time? DEA FARRAH MSW, ACSW, CSW T Cardiology Endocrinology Pulmonary Medicine Rheumatology CALL 647-5540 • Weight Control • Individual Counseling • Eating Disorder Specialty We are winning. i, ANIERICAN CANCER SOCIETY Final Clearance Sales Continue HEALTHY OPTIONS, INC, BIRMINGHAM Id EA custom contemporary furniture Orchard Lake Road • North of Maple Deal Directly With The Manufacturer And Save! • we design, manufacture & install custom laminate furniture • tables, desks, entertainment units, credenzas, bedroom furniture &more. Call Michael Slawski Mon. Sat. 38 FRIDAY, FEBRUARY 3, 1989 WEST BLOOMFIELD • MICHIGAN 534-4550 851-7727 FIGHT THE BIG "F":„ FURNITURE FADING SOLAR SALES, INC. 537-7900 Authorized Dealer/\pplicator Sun Control Products he perception of bias — especially, journalistic bias — is determined by the eye of the beholder. Few people, though, are clear on just how such perception works. To help clear up this mystery, Richard Perloff, a Cleveland State University communications professor, recently conducted a series of experiments. His results were reported in a speech at the Central States Speech Asso- ciation. Perloff tested the reactions of 102 students to a 13-min- ute videotape assembled from CBS, ABC and NBC news footage of the 1982 war in Lebanon. On Perloff's tape, equal time was given to stories portraying Israel and the PLO as victims and aggressors. The students, who were drawn from six Ohio univer- sities and not told about the purpose of the experiment, were divided into three groups: pro-Palestinian, pro- Israeli, and "reasonably im- partial." The reactions of each group to the videotape differed significantly. Israel partisans believed that coverage was biased and favorably tilted toward the PLO. They per- ceived 61 percent of the tape's references to Israel as un- favorably portraying that country. Palestinian par- tisans believed just the op- posite. They saw 73 percent of the references to the PLO as unfriendly to their cause. And the unbiased group reported that 56 percent of references were anti-PLO, and 49 percent were anti-Israel. Perloff reported that view- ing the videotape produced no significant differences in at- titudes toward Israel or the PLO, toward Arab or Jews, or in perceptions of Israel or Palestinians as victim or ag- gressor. What was significant to him was that, more than any specific facts, students tended to remember incidents of violence without remem- bering the instigator. In the Columbia Jour- nalism Review, managing editor Gloria Cooper asked, "What are journalists to make of Perloff's report? Some no doubt will use the data irresponsibly, waving away any and all complaints of unfair coverage on the ground that partisan critics have been shown scientifical- ly to be less than reliable witnesses. "Others, among them the nation's newspaper ombuds- men, many of whom have already devoted columns to Perloffs study, will want to instruct their audiences in the documented vagaries of social psychology, and in the tolerances for differing perceptions that his findings suggest." "But the best, one expects, will work harder than ever to insure that if and when media bias is charged, a neutral observer would respectfully, but unequivocal- ly, disagree." Are They Dating Yet? "Arafat Appeals To Bush" — Headline in The Charlotte, N.C., Observer, 11/13/88. New Measures Against Intifada Draw Questions More stringent methods to punish stone-throwers in the Palestinian intifada in the West Bank and Gaza recent- ly adopted by the Israeli army may backfire, warned a col- umnist in the Israeli newspaper, Yediot Ahronot. The new measures include new rubber bullets that can be shot from longer distances and shooting plastic bullets at anyone who seems to in- tend to place a stone bar- ricade or tires on the road. "The implementation of the anti-stone policy," wrote Ron- ny Shaked, "signifies a strug- gle against every young per- son, child, woman or girl or even village elder in the ter- ritories. This is because the stone in the territories is not only the weapon of the in- tifada, but has become its symbol." "The real danger," Shaked said, "is that as the new measures of punishment and suppression reveal them- selves to be efficient, they are liable to push groups in the territories to seek a radical and violent expression for themselves." Shaked fears that these new forms of protest are "like- ly to be more dangerous for solders and citizens than the stones that the Defense Min- ister is now seeking to com- bat." And while the Israeli news- paper Ma'ariv questioned in an editorial whether the more