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January 27, 1989 - Image 51

Resource type:
Text
Publication:
The Detroit Jewish News, 1989-01-27

Disclaimer: Computer generated plain text may have errors. Read more about this.

'Brochos Book'
For Breakfast?

New York (JTA) — Kids will
soon be able to spell out
brachot with their Alpha-Bits
and fill their Honeycombs
with morning prayer.
The Post Cereal Division of
General Foods Corp. plans
before the end of January
1989 to fortify their cereals
with "Brochos for Breakfast,"
an eight-page activity book
designed to teach brachot us-
ing puzzles, riddles, quizzes
and other games.
The activity book will not
be found on the bottom of the
box, however. The primer,
which also includes a full-
color brachot chart, will be
distributed in Hebrew
schools, yeshivot and other
Jewish channels nationwide.
"The thrust of the book was
to come up with a supplement
to the education process," ex-
plained Sidney Slivko, one of
the coordinators of the project
at LUBICOM, a New York-
based advertising, public rela-
tions and marketing firm,
which joined Post in creating
the idea early in 1988.
Their intended audience,
according to Slivko, is
primarily second- and third-
graders, though the aim is for
"Brochos for Breakfast" to be
a family activity.
"Although the book is
targeted at younger children,
the games and puzzles in this
book cover a wide range of
skill levels," said Yosi Heber,
category promotion manager
for General Foods, USA.
"We're hoping that everyone
in the family can get involv-
ed in the education process."
In addition to Post Cereals,
General Foods produces a
wide variety of kosher pro-
ducts including Maxwell
House coffees, Kool Aid and
Entenmann's cakes and
cookies.

Sephardi Gets
Toronto Post

Toronto (JTA) — For the
first time in Toronto, a
Sephardi has become presi-
dent of a community-wide Or-
thodox rabbinic organization.
Rabbi Amram Assayag,
who was born in Tangier,
Morocco, has been chosen as
the new president of the Vaad
Ha-Rabbonim of Toronto.
Ordained in Israel, Assayag
has been spiritual leader of
Congregation Petah Tikva
Anshe Castilla in Toronto for
the past 10 years.
Assayag was instrumental
in founding Or Ha'emet,
Toronto's only Sephardi day
school.

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THE DETROIT JEWISH NEWS

51

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