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PROFILE

Peter Levin: Cadillac Style

CARLA JEAN SCHWARTZ

Local Columnist

Board of Trustees. I'm also involved on
a corporate level, involving Cadillac to
underwrite the major benefit Under the
Stars and having Cadillac as one of two
corporate sponsors for the Helga
exhibit."

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PHILOSOPHY: "My father imparted to me
his belief that the harder you work, the
more luck you have. You can direct the
luck you have. Another part is once you
get involved, you have to be fully
involved and make a full commitment.
When I approach something, I approach
it with the aspect of achieving success
and winning?'

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Tim Dolan

100 FRIDAY, JANUARY 13, 1989

BerDel®

NAME: Peter R. Levin
AGE: 46
OCCUPATION: Director of advertising for
Cadillac Motor Car Division.
RESIDENCE: Birmingham.
FAMILY: He is married to Carolyn Bible,
special events manager for the National
Multiple Sclerosis Society. Two children:
Jennifer and Brittany are students in
Birmingham public schools.
EDUCATION: B.A. degree from Bradley
University in Peoria, Ill., majoring in
business and an M.B.A. degree from
Thunderbird Graduate School of
International Business in Phoenix, Ariz.
ORGANIZATIONS: Board member of •
Founders Council at the Detroit
Institute of Arts (DIA) and a member of
the Adcraft Club.
FAVORITE BOOK: Last book read was
Picasso: Creator and Destroyer by
Arianna Stassinopoulous Huffington.
HOBBIES: Tennis, reading, the arts and
wine.
LATEST ACCOMPLISHMENT: "The
accomplishment is having a small
involvement with the DIA's success.
Carolyn and I have both been involved
with the DIA in various aspects. I
started out with the Founders Council
Junior Board and then we both worked
on the Fash Bash, where I was in
charge of the live auction. That was
very rewarding to both of us. On a
broader exposure, I was asked to be on
the marketing and public relations
committee of the Founders Society

BACKGROUND: Peter Levin grew up in
Chicago on the north side of town. He - 1
the only child of the late Idah Raskin
Levin and William Levin. The initial
"R" in his name stands for Raskin, his
mother's maiden name.
His mother was a creative and
talented dancer. At age 13, she opened
her own dance studio. As a young adult,
she was a Rockette dancer. In her later
years she directed musical shows for the
Jewish community.
His father became the head of the
household at an early age„ when Levin's
grandfather died. William Levin had to
forego plans of becoming a rabbi in
order to support the family. He
eventually went in to the retail
hardware business.
Peter Levin attended public school
in Chicago and was graduted from
Sullivan High School in 1960. " I was
always focused towards business," he
recalls. After gradauting from the
Thunderbird Graduate School of
International Management with a
M.B.A. degree, he began his career at
SKIL Corp., based in the Chicago area.
He often traveled to the Far East with
international assignments.
After three years, Levin went to
work for Warner Lambert in New Jersey
in brand management assignments in
the consumer package goods division.
When the company underwent
reorganization, Levin developed his own
personal marketing plan as to why the
company should keep him as an
employee. The plan was successful, since
he worked there for three years.
In 1972 he began his career at
General Motors in New York with the
overseas headquarters coordinating
product plans and marketing strategies.
"My real desire was to live overseas. I
felt that business could bring
interdependency among countries. I also
felt it was a way for a private citizen to
make some kind of meaningful contribu-
tion to worldwide society. And being
idealistic and young, I wanted to get
back into international?'