Max Milgrom and Jacob Soberman began their success story right here in Detroit when they founded Mercury Paint Company seventy years ago. From the start, Max and Jacob set high standards for themselves... to manufacture the highest quality paint on the market, specially formu- lated to stand up to Michigan's climate. Mercury Paint's reputation grew, and so did their business, from a single location back in 1918 to eleven full service stores today. Mercury Paint Company is still a family-owned business, run by the Milgrom and Soberman families. Professional painters and do-it-yourselfers know Mercury Paints for its wide selection of quality paints and stains, wallpapers and supplies as well as for their knowledgeable and helpful staff. In seventy years a lot has changed, but one thing remains the same. A commitment to succeeding in Detroit through hard work and high standards. It's a commitment Mercury Paint hopes to sustain for another 70 colorful years in Detroit. THE PAINTS THE PROFESSIONALS USE 1111 4%.4& /..,. /./ THE DETROIT JEWISH NEWS 39