purchased at $3.875 a share
at the beginning of October.
At the end of that month, the
stock closed at $4.50. And the
club's losses, so far, are only
on paper. It hasn't sold any
holdings yet and has no im-
mediate plans to do so, Zup-
more said. The club plans to
invest in 10 companies, and
then to take stock of its
positions.

The Michigan Israel Invest-
ment Club is one of about 100
active Israel-oriented clubs in
the United States, Lilie said.
"There are supposed to be
100, but I wouldn't swear to
that." There has been attri-
tion in the last five years, he
said, because in 1983 clubs
were hurt by a stock crash in
Israel, and, to a lesser extent,
in 1987 by the fall on U.S.
exchanges.
Investment clubs in general
are popular ways for investors
to pool their resources and
learn about the stock market.
The National Association of
Investors, which has its head-
quarters in Royal Oak, has
7,193 member clubs (the
Michigan Israel Investment
Club is not one of them,
although Zupmore joined as
an individual investor), and it
estimates that there are
25,000 to 30,000 clubs across
the country. The association
encourages clubs to look for
long-term profits, to invest
regularly and to learn how to
research companies and
stocks. If they do, O'Hara
said, "they are likely to have
pretty good results." Their
members usually outperform
the Standard & Poor's 500 in-
dex, he said.
Lilie, too, is optimistic about
the performance of Israeli
stocks traded in the United
States. He said most would
begin to show profits now that
the elections in Israel are
over. An Oct. 17 story in the
Wall Street Journal said the
Israeli elections were ex-
pected to help technology
firms, including Optrotech.
Even the badly disappointing
Laser Industries stock has a
new product and is due for an
upturn in 1989, Lilie said. For
"anybody with guts," he
predicted, the stock is a
bargain.
For its part, the Michigan
Israel Investment Club wants
to slowly build its portfolio
and continue to learn more
about Israeli stocks. They'd
like to recruit new members

and come closer to their legal
limit of 35 members. The
group met in early December
and will reconvene in
February.
As the group grows, Scherr
said, he would like to invite
guest speakers to talk about
Israeli companies, and
perhaps meet with other in-
vestment clubs.
Another goal, of course, is
profitability. Although
members generally see the
club as a $25-a-month hobby,
"it would be nice," Scherr
said, "if we were making a lot
of money on top of it."

unusual music boxes
designer picture frames
magnificent crystal
nostalgia collection
fine dolls
cuddly bears
handsome desk sets
& bookends
unique earrings
bracelets
jewelled ties
hand-crafted items
plus so much
more . . . at your
"holiday gift store."

❑

mm"111 IN BRIEF

PR Program
Begins

New business start-ups and
small businesses in
Southeastern Michigan may
have a greater chance of suc-
cess with a new public rela-
tions program.
The program is designed to
meet the needs of budget con-
scious new business and
small business owners, who
want to use public relations
in their marketing strategy.
For more information, call
Sheila Sloan or Jocelyn
Ciokajlo at 557-9393.

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-

SHARON GUTMAN has
been named broker service
representative at the ERA
district office in Farmington
Hills. In her new assignment,
Sharon is responsible for
education and training sales
agents, providing seminars
and assisting brokers in
management techniques. Her
territory includes 37 ERA of
in Michigan and Ohio.

WOMEN IN MANAGE-
MENT INSTITUTE will
hold a seminar entitled "Tap-
ping Your Inner Strengths:
Strategies to Success" on
Saturday at the Ramada
Hotel in Southfield. For more
information, call
517-482-3455.

STANFORD M. KRAN-
DALL, 34, has been named
president of Sidney Krandall
and Sons Jewelers.
Krandall became market-
ing manager in 1980, then
moved up to general manager
in 1982. He has been ex-
ecutive vice president since
1983.

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THE DETROIT JEWISH NEWS

41