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December 02, 1988 - Image 52

Resource type:
Text
Publication:
The Detroit Jewish News, 1988-12-02

Disclaimer: Computer generated plain text may have errors. Read more about this.

I BUSINESS

WHEN IT COMES TO DOING BUSINESS
THE MOST IMPORTANT THING IS
LOCATION, LOCATION, LOCATION!

OFFICE
West Bloomfield

MEDICAL
Farmington Hills

Maple -. Orchard



Heading The House

Continued from preceding page

13 Mile - Farmington Rd.

2, 3, and 4 room suites with all


Beautiful Medical Village.

Suites from 900 sq. ft. completely
plumbed and finished.
• Move in now!

amenities included.
Plenty of parking.
• Immediate occupancy.


OFFICE
Birmingham

RETAIL
Farmington

Maple - Telegraph

Grand River - E. of Drake

• 800 sq. ft.
• 4 room suite.
3 private offices and reception area.

• immediate occupancy!

• High visibility location.
• Join Olde, Minute Press, Subway.
• 1275 sq. ft. immediate occupancy.

irk

• VI.4 .4
.

0

• I2
%.

I *••
• •;• •.•

••

J



. 1 •a.
e,

**

DAVID M. TISDALE & COMPANY

COMMERCIAL BROKERAGE
(313) 626-8220

Gold Medal
Insurance

Property
& Liability
Programs

• Health Care
• Retail Stores
• Eating & Drinking
Establishments
• Real Estate Owners
• Automotive Industry
• Communication Industry
• Financial Institutions
• Lodging Places

• Captive Insurance
• Specialty Contractors
• Manufacturers
• Food Processing
• Wholesale Distributors
• Drug Stores
• Metal Workers
Programs

Heavily Discounted,
Flexible Payments . .

Howard M. Dubin

FBI

52

Insurance Agency Corporation

260 Brown Suite 300
P.O. Box 12227
Birmingham, Michigan 48012-0227
(313) 258-2898

FRIDAY, DECEMBER 2, 1988

THAT SPE
G IFT
His and Her
White Terry Robes
with embroidered
monograms at
no charge.

13

Harriet Dunsky's

Lingerie Shop

945 WEST HURON • PONTIAC
1 2 Block West of Telegraph Road
CALL: 681•BRAS (681-2727)

Shop Monday to Saturday 9:70 to 5 PM.
GA Certificates Available!

when we first started to
discuss" the job, says Biltis.
Biltis, who is Jewish, says
he does not plan to get involv-
ed in volunteer activities
within the Jewish communi-
ty "in the immediate future"
because business and family
matters are taking up most of
his time as he adjusts to his
new job and home.
Eventually, Biltis says, he
and his wife, Pamela, hope to
participate in community
activities.
"I think people have an
obligation to give back to the
community what they take
out of it," Biltis says.
Biltis was on the executive
committee of the Israel Bonds
organization in Montreal and
served on the board of direc-
tors of Camp B'nai B'rith.
Brina Harris, field
representative for Israel
Bonds in Montreal, calls
Biltis "a wonderful man .. .
He was most cooperative and
very innovative. He always
had new, great ideas. He was
a very dedicated volunteer."
Harris adds that Biltis was
more than an idea man. "He
always implemented what he
set out to do. He was a good
fund-raiser and tremendous-
ly supportive."
During Biltis' first few
weeks at Farmer Jack, he
discovered several differences
between U.S. and Canadian
customers.
"The response time of the
customers to different
marketing initiatives is much
quicker here," he says. "You
run an ad on Tuesday and you
can get a reaction and
measure it on Wednesday.
"Double-couponing is an
American phenomenon and it
has not surfaced in Canada.
It's a very powerful one in
this market and I learned
that vitrually day one. There
are concerns, also, that exist
in the United States that
aren't as prevelant in
Canada."
For example, he says,
pesticides on fruit is a major
issue in the United States,
but not a concern in Canada.
Biltis has two main goals
for Farmer Jack.
"I would like to make it a
healthier company
economically, financially," he
says. "It is no secret we've had
our problems in the past year.
We're on our way to recovery,
but these things do take time.
"I'd also like to get closer to
the customer and more
responsive to be able to meet
needs!"
Biltis says the food business
is never static, mainly due to
the changing wants and
needs of the customers. Re-
cent changes include "the
continual searching for conve-

nience," he says, which in-
cludes special departments
within a store, one-stop shop-
ping and a wider variety of
frozen or foods that can be
prepared in a microwave
oven.
"It's a change in the men-
tality of the customer," he
says. "If we're to be successful
we'd better respond to it, or
even proactively, introduce it
to her!'
Biltis, who was not ac-
customed to grocery shopping
for himself when he moved to
Detroit, was forced to shop for
two months before his wife
joined him.
Through his shopping ex-
periences and business
studies, Biltis observed that
"there's probably 25 percent
male customers today,
whereas once upon a time it
was less than 10 percent."
During his shopping stint,
Biltis says, "I looked for the
ultimate in convenience, no
matter what I was buying,
whether it was frozen food or
prepared!'
Biltis' shopping stints
helped him get firsthand
knowledge of the local
marketplace.
"A great way to visit a store
is to actually walk through it
with a shopping basket and
study the aisles," he says.
Biltis plans to visit Farmer
Jack and competitors' stores
both officially — with other
Farmer Jack executives —
and unofficially — alone with
a shoping cart.
"I've always had a fascina-
tion with American super-
markets," Biltis says. The
variety, he adds, is a lot larger
than it is in Canada.
"The market is very com-
petitive here. You've got to be
in touch with your com-
petiton's efforts, too!"
The Biltises and their
youngest son, Lorne, 16, pur-
chased a home in West
Bloomfield, which they are
renovating. They plan to join
a synagogue when they are
settled.
Biltis says he and his fami-
ly feel comfortable in the
United States.
"We've adapted to this
market very quickly. I've
spent a lot of time in the U.S.,
either on visits or vacations,"
he says. "My son is in school
at West Bloomfield High
School and he's fit in very
well. We went back to Mon-
treal for a wedding and he
really didn't want to go."
Biltis has two other
children, Gary, 22 and Linda,
20. Both attend college in
Montreal.
"There was only one
misgiving and that was the
fact that I left two children in
Montreal," he says.

4

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