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Sam Fisher uses an overhead projector to outline the project for BBYO members.

Drexel Burnham

Drexel Burnham Lambert Incorporated

Member SIPC

BBYO Youth Canvass Merchants
For Products Made In Israel

STEVEN M. HARTZ

Jewish. News Intern

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FRIDAY, NOVEMBER 11, 1988

T

he B'nai B'rith Youth
Organization and the
American/Israel
Chamber of Commerce have
launched a new program
designed to bring Israel a bit
closer to Michigan.
Through the project,
"BBYO Can Make a Dif-
ference," members of local
B'nai B'rith Youth Organiza-
tion chapters will promote
the purchase of Israeli pro-
ducts at local stores.
They will identify Israeli
products now available and
encourage store owners to sell
goods made in Israel.
BBYO , officials are coor-
dinating the project with Sam
Fisher, executive director of
the Fresh Air Society, and
Shelly Jackier, executive
director of American-Israel
Chamber of Commerce.
BBYO representatives will
collect information and com-
pile it into a pamphlet, which
will identify local stores that
carry Israeli products.
Jackier hopes to have the
project completed for Israel
Independence Day next
spring.
"We want to identify Israeli
products in the community
and create public awareness
about the products available
for purchase," Fisher said.
If the project is successful,
it could make a positive im-
pact on Israel's economy.

Fisher also noted, "The
educational aspect of the pro-
ject also is very important."
Liz Greenberg, a Michigan
regional vice president of
B'nai B'rith Girls, and Jon
Fried, a Michigan regional
vice president of AZA, are
heading the project for BBYO.
Members of BBYO had
their first taste of en-
trepreneurship during the re-
cent BBYO leadership train-
ing conclave at Camp Maas in
Ortonville. The theme of the
conclave was "BBYO Is Big
Business."
The conclave was coor-
dinated by BBYO members
Lara Wineman and Eric Max-
on, along with BBYO Assis-
tant Director Adele Lewin,
who helped develop the
"BBYO Can Make A Dif-
ference" project.
Last Sunday, Jackier and
Fisher hosted a training ses-
sion for the BBYO canvassers.
The youth learned about
Israel's economy and Israeli
products along with some
marketing techniques, such
as how to approach a store
owner through role playing.
They were also provided with
a kit which consisted of infor-
mation about Israeli products
available and questionaires to
be completed by store owners.
A couple of members from
each of the 32 chapters at-
tended the training session,
and they will report to their
respective chapters and teach
the other members what they
learned.

Each chapter will canvass
local stores in its area with
members breaking into pairs
and going out twice a month
for about two hours.
"If the project is successful,
it will set a model for BBYO,"
Weiner said. "It's important
to motivate and educate our
youth."

IN BRIEF

1"'""

DAVID B. HERMELIN has
been named executive of the
year by the Detroit Executive
Association. He was honored
yesterday at an annual award
luncheon at the Palace of
Auburn Hills.

JAMES GROSSMAN, Pres-
ident of Grossman Marketing,
Inc., a marketing and public
relations firm in Southfield,
has been elected to the board
of directors of the Reggie
McKenzie foundation. The
Reggie McKenzie Founda-
tion, a non-profit organization
based in Highland Park, was
established in 1983 to design
and coordinate educational,
employability and clinical
out-reach programs for youth
in the metro Detroit area.

DR. HUGH M. CANNON of
Farmington Hills, a national
advertising scholar, has been
named to the Adcraft Club of
Detroit/Leonard Simons-
Larry Michelson Professor-
ship in Advertising in the