I ISRAEL

A

Statement

TOWER
STREET

Success

For the business-

person who

recognizes and

the importance

Israeli Seeks Advice
On Country's Top Killer

of image

CARL ALPERT

appreciates

Special to The Jewish News

H

and quality

business address

• Fixed Rent

• Private Storage

• Sound Conditioned

• Many other quality
features

TOWER STREET 5 745 W
— MALE

iust

west of Orchard Lk Rd

WEST BLOOMFIELD

DAVID M. TISDALE & COMPANY

COMMERCIAL REAL ESTATE
(313) 626-8220

siPc

Gold Medal
Insurance

Property
& Liability
Programs

9.00%

CERTIFICATES

*Current return on 10 year C.13:s
available through Roney & Co.

*5 YEAR .. .
*3 YEAR...
*1 YEAR...
*6 MONTH .
*3 MONTH .

. 8.70%
. 8.60%
. 8.25%
. 8.10%
. 8.00%

All Roney C.D:s are insured by
FDIC or FSLIC non-certificate form.

• Health Care
• Retail Stores
• Eating & Drinking
Establishments
• Real Estate Owners
• Automotive Industry
• Communication Industry
• Financial Institutions
• Lodging Places

• Captive Insurance
• Specialty Contractors
• Manufacturers
• Food Processing
• Wholesale Distributors
• Drug Stores
• Metal Workers
Programs

RoNey & co.

Call LARRY MOSS

GENERAL PARTNER

540-3733

*Above rates are as of
10/24/88 and subject to change.

We are winning.

AMERICAN

Heavily Discounted,
Flexible Payments . .

Howard M. Dubin

LIETY'

Send it for Less
at ...

Insurance Agency Corporation

260 Brown Suite 300
P.O. Box 12227
Birmingham, Michigan 48012-0227
(313) 258-2898

6453 FARMINGTON ROAD
W. BLOOMFIELD

855-5822

42

FRIDAY, OCTOBER 28, 1988

aifa — There is a de-
bate going on now as
to whether Jews
overseas have the right to
give advice to Israel and the
Israel government, and
especially whether they
should go public in giving
such advice.
I should like to throw open
for discussion a problem on
which Israel is seriously in
need of advice and guidance.
The problem is the prosaic
matter of road and traffic ac-
cidents. Some 1.4 million
Israelis are licensed to
operate that lethal weapon,
the motor vehicle, and they do
so with such a deadly profes-
sional skill which has
resulted in more than 14,000
deaths in road accidents since
the creation of the state, with
close to half a million injured.
The chances are that the
crippled and the maimed
Israelis whom you see here on
crutches or in wheel chairs,
are the victims of road ac-
cidents, rather than of
military action.
Little Israel has a network
of roads — some good and
some not so good — criss-
crossing the country, and fills
these roads with no less than
850,000 vehicles. The number
increases by 70,000 new cars
every year, while only 20,000
are junked out. That means
that Israel is second in the
world only to Hong Kong in
density of vehicles per
kilometer of inter-urban road
length. I understand that
there are complaints about
the choking up of traffic on
the Los Angeles Freeway, but
how much better that condi-
tion is than having the same
number of tightly packed cars
racing each other and cutting
in on one another at 90
kilometers per hour and
more, all at the same time.
What is the cause of the ac-
cidents and the startling
death and injury toll? No one
has any single convincing
answer. In a recent issue, the
Israel Economist, presents a
study of "Israel at the
Crossroads." I'm sure the
editors were not joking when
they inferred that all of
Israel's cars are intent on get-
ting through that crossroads
at the same time.
The number killed on the
roads, passengers in cars or
pedestrians, now runs bet-
ween 350 and 550 per year —
compared with only a bare
handful of soldiers and

civilians killed by terrorist ac-
tivity. Look at what a fuss is
made about terrorism, and
how little excitement is
engendered by the much
more costly toll of road
accidents.
What's to blame? The
roads? The lack of police
patrols? Mild punishment of
offenders? Inadequate vehicle
maintenance? The macho
mentality of the drivers? Lack
of an effective public relations
campaign to stimulate public
consciousness?
Israel seems to have tried
solutions to all these, but

Israel seems to
have tried
solutions, but
without a real
national will to
conquer the
problem.

without a real national will to
conquer the problem.
Even the traffic jams in the
metropolitan areas exact
their price. Considering
wasted energy, lost manhours
and excessive depreciation of
vehicles, the cost of traffic tie-
ups is estimated at about
$170 million a year.
Dr. Normal Berdichevsky,
who did the study for the
Israel Economist, concludes
his paper: "The cost in
human suffering and
economic waste that result
from the present situation are
clearly unacceptable. The
threat of chaos on our roads
is an immediate one. We can-
not afford to postpone dealing
with it."

BUSINESS

SANDRA G. REITELMAN
has joined Ross Roy, Inc.
advertising agency as vice
president, associate director
of marketing planning.
She joins Ross Roy from
Ogilvy and Mather in New
York, where for the past six
years she has served in
various account service and
management roles. Previous-
ly she worked at McDonald
and Little in Atlanta.

EVA SUGAR has joined Kit-

ty Wagner's Facial Salon and
Spa, Farmington Hills.
Sugar formerly was a facial
specialist with the Hady
Ferber Salon in Huntington
Woods.
Sugar learned facial care
and massage in her native
land of Hungary.