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Robert Steinberg
who moved into the ad-
ministrative offices on Tues-
day. "I will do everything I
can to enhance Sinai's image
in the community. All the
rumors about its demise or a
merger are false. My goal is to
turn it around financially?'
Steinberg, who was an in-
surance agent from 1956 un-
til 1985, led Sinai as board of
trustee president from 1984
to 1986. He has been a
hospital trustee for 12 years.
Steinberg also has served as
president of the Jewish Home
For Aged, president of Con-
gregation Shaarey Zedek and
president of the Synagogue
Council of Greater Detroit.
He has been a board
member of the Jewish
Welfare Federation, the Fresh
Air Society, B'nai B'rith and
the Wayne State University
Hillel Foundation.
"Robert Steinberg has been
an important part of the
leadership team. He will pro-
vide continuity to our major
initiatives and ensure that
important programs now in
place will continue unaf-
fected?" Thal said. At the
same time, he praised Irving
Shapiro as "a valuable ad-
ministrator."
Shapiro came to Sinai in
1970, serving as associate ad-
ministrator and executive
vice president before taking
over the presidential helm
nearly 10 years ago.
"I have held the job for close
to a decade and have been
with Sinai for 18 years?"
Shapiro said. "It was time for
a change."
Shapiro said he is "looking
at opportunities?' but doesn't
have specific plans. Shapiro
praised Steinberg, saying the
hospital should continue to
prosper under his leadership.
.
18
FRIDAY, OCTOBER 21, 1988
"I care deeply about Sinai
and want to see it succeed,"
Shapiro said. "I want to see
Bob Steinberg succeed."
Shapiro's resignation came
as a surprise to many board
members and Sinai officials,
who credit him with
economically reshaping the
hospital, which has been
plagued by a volatile health
care industry.
The board reacted favorably
to Steinberg's appointment.
Trustees said Steinberg will
use his 30 years of communi-
ty leadership and professional
skills to turn around the
financially strapped
institution.
Dr. Jerrold Weinberg, a staff
physician and board member,
said Steinberg's appointment
is supported by the medical
staff
"He has a wonderful
Irving Shapiro
reputation and is beginning
his term with the undivided
loyalty of the medical staff',"
Dr. Weinberg said.
Added Dr. Conrad Giles,
president of the Jewish
Welfare Federation of
Metropolitan Detroit, "We ap-
plaud the appointment of Bob
Steinberg, who is obviously
committed to the communi-
ty."
Among his plans, Steinberg
said he will consider laun-
ching a capital fund-raising
campaign for the hospital.
"I am street-trained as a lay
leader and will use that and
my professional risk manage-
ment and insurance
background to implement my
thinking," he said. "My lack
of professional hospital ad-
ministrative background is
no drawback. I understand
this language. I speak this
language. Nobody seems un-
comfortable with me heading
the administration."