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went to Democrat John Ken-
nedy and only 20 percent to
Republican Richard Nixon. In
1972, Nixon upped his
popularity among Jewish
voters to 40 percent. In 1984,
35-38 percent of the Jewish
vote went to Ronald Reagan,
"but that included 50 percent
of the younger generation."
Stumping a bit for his
favorite political party, Fisher
says the Jewish voter in
America is being transformed
by economics, "the Republi-
can belief in the free enter-
prise system," GOP opposi-
tion to civil rights quota
systems, and support for
Israel and Soviet Jewry.
"During the Kennedy and
Johnson days, not much could
be done on these issues,"
Fisher says. "We still had
the liberal left." Now Fisher
sees change in the American
public, and the Republicans
are trying to foster similar
feelings within the Jewish
community.
'lb that end, Fisher helped
establish the National Jewish
Coalition, serving as its
chairman for 24 years. Dur-
ing the present campaign, the
Republicans have created
Jewish organizations to serve
target states with the largest
Jewish populations: New
York, New Jersey, Florida,
Pennsylvania, Iowa, Califor-
nia, Michigan and Illinois.
Fisher's involvement in
these groups is policy-making,
leaving the grassroots cam-
paigning to younger legs. "He
still has day-to-day, hands-on
involvement," says Chris
Gersten, executive director of
the National Jewish Coali-
tion. At coalition young
leadership events, Fisher re-
mains the one "most people
are interested in meeting."
Fisher has parlayed his
business success, his concern
for his country and for Israel
and the Jewish people into an
amalgamation of business
and civic interests that have
opened doors to him
throughout the world, in-
cluding the inner sanctums of
the White House. His per-
sonal wealth, based on the oil
business and branching into
many areas, allowed Fisher to
become involved in civic and
Jewish affairs in Detroit, in
the U.S. and in Israel. And
with the proper bit of alchemy
— mixing those interests
together — he has remained
a major player on several con-
tinents for decades.
Although Fisher's influence
obviously wanes when a Dem-
ocratic administration is in
office, his presence is still
strongly felt. His office
contains several walls of
treasured pictures showing
Fisher with every Republican
president since Dwight D.
Eisenhower, and salutations
from Secretaries of State
George Shultz, Alexander
Haig and Henry Kissinger.
But in an honored place on an
opposite wall are photographs
from the 1978 Camp David
Accords which led to the
peace treaty between Israel
and Egypt. Even though he is
a Republican, Jewish elder
statesman Max Fisher was
invited by President Jimmy
Carter to attend the
Menachem Begin-Anwar Sa-
dat signing ceremonies.
His influence still works
when a Democrat is in the
White House, Fisher admits,
"but it is a lot more limited.
After all, there are Jewish
Democrats."
M
ax Fisher won't re-
sist the opportunity
to explain why he
favors Republicans over
Democrats in the 1988
presidential elections.
From personal experience
Fisher denies recent innuen-
does that Bush-Quayle cam-
paign chairman James Baker
is anti-Semitic. Baker has
been rumored to be the
designated secretary of state
in the George Bush admini-
stration.
When Baker heard about
six persons on the GOP
Heritage Council with al-
leged ties to fascism or anti-
Semitism, "he said there is no
place in the Republican Par-
ty for these kind of people.
I've known Jim Baker since
1976 and he's a high-grade
guy-
"It reminds me of (Secre-
tary of State) George Shultz,"
Fisher says. "I went to bat for
Shultz. People said he work-
ed for Bechtel (Corporation)
and brought up the Saudi
boycott (of Israel and Jews).
They said the same thing
about Shultz then that they
are saying about Baker now,
but nobody can deny that
Shultz has been a great
secretary of state."
Tonight's Republican fund-
raiser also is a Fisher 80th
birthday tribute, one of a
series marking this respected
Detroiter's summer mile-
stone. Last week, at an Allied
Jewish Campaign meeting at
Adat Shalom Synagogue,
former Secretary of State
Henry Kissinger spoke in awe
about a celebration for Fisher
in Washington: "He turned
out more people than any
high-ranking official I've ever
seen," said Kissinger. "That's
a great tribute to Max."
Another tribute, from
friend and sometimes
business partner A. Alfred
Taubman, asked fellow
Detroiters and other friends
c
cf