I ANN ARBOR Success came to those who could deliver the final reel and bring in the greenbacks. It was, as Friedman ex- plains, 'a fairly seedy world;' but one with little hierarchy and lots of en- trance mats. For people who had spent time in vaudville or the theater, going to Hollywood was just more of the same, only a little different. It was all entertainment. The result? By the 1920s, Hollywood's golden age, every major studio save one was headed by a Jew. These moguls — Harry Cohn, Louis B. Mayer, the Warner brothers, Irving Thalberg — were like the screen im- age itself, larger than life. "They were men who were sear- ching for a way to achieve their ver- sion of the American dream," says Friedman. "I think they had very highly developed antenna. They were street-wise immigrants." They understood the enormous power they possessed in entertaining the great masses of the American public. And, like the movies they pro- duced, they were men with multiple, sometimes contrary, visions that would be seen by millions. This is one of the themes explored at the festival. "What we're trying to do is show how the attitudes of the Hollywood moguls altered reality to conform with their conceptions of America and what they thought would be acceptable," says Brody, who has been a film producer himself. The relationship between Hollywood and its audience was com- plex. "It's a double whammy," ex- plains Friedman, "Films reflect socie- ty and lead it too." SUSAN LUDMER-GLIEBE Special to The Jewish News W .hen it comes to the movies, Ann Arbor deserves star billing. Besides the usual commercial theaters, it has eight not- for-profit film groups that feature anything and everything a film buff may desire. And now Ann Arbor is playing host to a film festival called "Jews in American Cinema, 1898-1988." Until the third weekend in October, there will be lectures, screenings of classics, an exhibit filled with hundreds of movie stills, old reviews and other ephemera. "And there's sure to be lively debate:' says Lester Friedman, a film historian who will moderate one of the discussions. From the very beginning, from that moment when light and motion were joined, Jews have been deeply in- volved with the film world. "So much of the creative talents — producers, directors, actors, were Jewish; ex- traordinarily so," says Steve Brody, director of television, radio and film at the Anti-Defamation League of B'nai B'rith, one of the sponsors of the festival. "And it exists still today" The people of the book were also people of the moving picture. On the screen, behind the camera, writing, composing, producing and directing, Jews have been a sustaining force. The Jewish contribution is not merely representative, it's substan- tive. And compelling. From a movie like the 1909 Yiddisher Cowboy to the latest Warner Brothers release, Cross- ing Delancy, Jews are an integral part of the film world. "It's like a Satur- day matinee," says Friedman, pro- fessor of English at State University of New York, who has written two texts on the subject. "The celluloid Jew continues. There's one more chapter." How did it all begin? According to film historians like Friedman, the rough-and-tumble world of the early cinema — of one-reelers and shorts, made with little money and less sop- phistication — was a place where anyone could try his luck. Rod Steiger, who played the rabbi in The Chosen, will be a guest at the "Jews in American Cinema" film festival. A film festival celebrates the love affair between Jews and celluloid T he attitudes projected by Hollywood certainly did . change over the decades. "There's a definite pattern that emerges over the years," says Brody. Early films about Jews were a dime-a-dozen. Hundreds of comedies, sentimental melodramas and so- called ghetto films were made. To modern eyes more than a few are striking in their stereotypical por- traits of Jews = Jew as Victim; Jew as Shlemiel. Friedman says he's struck by cer- THE DETROIT JEWISH NEWS 85