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Quest For Survival

Continued from preceding page

Wishes You And Your Family
A Very Happy
And Healthy New Year

DEA FARRAH, MSW, ACSW

An Outstanding
Retirement
Community...

•Spacious 1 &,2 Bedroom
Luxury Apartments
•Companionship
•Daily Activities
•Community Dining Room
•Free 'transportation Service
•Gracious Surroundings
•Annual Family Picnic
•Optional Maid Service
•3 Complete Meals Available
•Optional Linen Service
•Air Conditioning
•Beautifully Landscaped Setting
With Sidewalks
•Storage Lockers

41,

• Helpful Management
& Staff
• Fully Equipped Kitchens
Country Store
•Beauty Salon
•Wellness Center
•Wired For Cable TV
• Maintenance Service
•Convenient Location
• Warm Family-Like Atmosphere
•Worship Services
•Greenhouse
•Registered Dietician
•Monitored Emergency
Call System

• Rental Rates From $640 Including Utilities
• Furnished Apartments Available For Short Term Lease

•

110

• •

28301 Franklin Road, Southfield, Michigan 48034

FREE

MOVING

For new apartment
rentals.* Contact
rental consultant for
details at 353-2810

*Valid with this coupon through July, Aug., Sept. & Oct. 1988

ACT NOW

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Some Restrictions May Apply

AND TAKE ADVANTAGE OF OUR SPECIAL OFFER,

FRANKLIN CLUB APARTMENTS
28301 FRANKLIN RD.
SOUTHFIELD, MI 48034

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plummeted.
"This is an era of conser-
vative medicine. The entire
industry is in transition," Pot-
ter says. "Regulators are try-
ing to make physicians
become frugal practitioners.
Hospitals got too costly and
the emphasis has shifted out-
side of the hospital."
Records show the average
occupancy rate in southeast
Michigan hospitals has drop-
ped by 18 percent since 1983
— decreasing from 83 percent
to the current 65 percent. Of
20,000 available beds five
years ago, 18,500 remain.
And the figure is expected to
continue to plunge.
Sinai, he says, is a well-
managed institution that
doesn't appear to face signifi-
cant trouble.
"Sinai is a major player,"
Potter says. "Its ad-
ministrators are willing to
make choices. They are
realistic about their options
and are putting together an
appropriate system."
Potter and other health in-
dustry analysts suggest Sinai
Health Services will ade-
quately market its Jewish
identity with its satellite
medical facilities and will re-
main competitive in the years
ahead.
Yet others — including some
Jewish community leaders —
are skeptical, saying Sinai's
presence is important, but not
essential to the future of the
Jewish community.
"It would be very discomfor-
ting to the Jewish communi-
ty if Sinai closed," Dr. Giles
says. "It is important to doc-
tors, Jewish patients, Jewish
ambiance and to the general
community."
Yet Sinai and Jewish
Welfare Federation officials
say the hospital has been con-
strained from building an en-
dowment fund because of
their mutual respect for each
other. Each agree that it is
not the appropriate time to
ask the community for money
to support a hospital —
Jewish or not.
Shapiro says Sinai would
not ask the Federation for
more funds and would not at-
tempt to launch any fund-
raising campaigns without
consulting with the Federa-
tion. The only fun&-rasing ef-
fort in the works is a benefit
ball to cost up to $500 a cou-
ple next fall.
Dr. Giles says other com-
munity needs — caring for the
elderly, Shabbat dinners for
single parents with families,
providing more extensive
Jewish education and caring
for the Jewish homeless —
take precedence over funnel-
ing dollars toward a Jewish-

Donald Potter

sponsored hospital when
medical needs can be met in
other institutions.

Included in Sinai's $200
million annual budget is a
$150,000 grant_ from the
Jewish Welfare Federation.
But the ties between Sinai
and the Federation are more
deeply rooted.
According to bylaws, Sinai's
physical plant — the bricks,
the mortar, the structure — is
infused with Federation
leadership. If the hospital
closed, any assets would be
returned to the Jewish
community.
As a result, some Sinai foes
have suggested selling the
building — which potentially
could be worth millions of
dollars — and using any pro-
fits to insure the Jewish com-
munity against catastrophic
health problems.
However, Shapiro says, the
building is not in a
marketable location and
could never be sold at its
value.

S

inai is part of an inte-
grated system as a
member of Premier
Hospitals Alliance, a national
consortium of 40 teaching
hospitals that offers a range
of services for member
hospitals, including malprac-
tice insurance, capital equip-
ment leasing, market
research and information
technology.
With 2,904 employees, the
615-bed teaching hospital is
Detroit's 10th largest
employer. It is nestled bet-
ween West Outer Drive and
McNichols, just east of Green-
field. Once a prosperous area
filled with Jewish families, it
has become a working class,
predominantly black
neighborhood.
"A lot of Sinai's problem is
perception," says Dr.
Weinberg. 'People are afraid

