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JUST IN TIME
FOR SPRING .. .

Cotton Interlock with
Leather. Many wonderful
fashions arriving daily
at Randee's. Come visit us.

Franklin Savings Centre Bldg.
26400 W. 12 Mile Road
Southfield, Mich.
354-6070

ANDEE'S

SLEFWEAR • DAYWEAR • PLAYWEAR

MEET OUR NEW PROFESSIONALS ..

HAIRSTYLING
BY SHANNON SINGER

FAMOUS MAKE-UP
BY SANDRA MOYER

UNIQUE STYLES

UNIQUE FACIALS

APILLON

SALON

n The Orchard Mall

We've Got
Style

THE JEWISH NEWS

for subscriptions

call 354-6060

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IN STYLE

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upscale merchandise and, says
Radmin, "I think we are the
most different, original and
outstanding chain."
Lane Bryant, a 633-store
chain, has its flagship store
located on chic Fifth Avenue. "I
think when The Limited took
over our store five years ago,
the old stigma of Lane Bryant
changed," says Susie Phillips,
marketing director for LB. "By
infusing fashion with a good
merchandise mix, we gave the
customer an offering of
garments she never had
before."
Phillips says the industry had
something to do with the
previous poor selection. "Our at-
titude is, there is nothing a
large size woman can't wear:'
she says. "But the industry was
the worst offender by only offer-
ing her tent dresses and
mumus."
In department stores,
although many carry large
sizes, Bloomingdale's has run
ahead of the pack by changing
its department to a more visible
area, offering fashion consulta-
tions and better selections.
"I thought if I could get
Bloomingdale's into large sizes,
it would really be a coup
because this is the fashion for-
ward store," says Sandi Alpert,
the At Your Service represen-
tative for Bloomingdale's
flagship New York store. "The
large size woman is a creative,
professional woman who wants
fashionable clothes like regular
women."
While stores have heated up
the competition with choice
goods and upbeat shopping
environments, magazines
devoted to displaying these
fashion selections also have
their hands on the pulse of ac-
tion. There are three publica-
tions — Fashion Plus, Radiance
and BBW: Fashions For The
Large Size Woman — which are
causing a stir at newsstands
across the country.
"Fashion Plus is vital to

