GROOMING

companies with lines of
colognes for men, have
broadened their base into the
men's skin care business," says
Mary Simpson, cosmetic
department manager at Saks
Fifth Avenue, Troy. "For example,
Estee Lauder, Clinique, Lancome
have all been in business a long
time for men. and some
designers, such as Polo, Calvin
Klein, and Perry Ellis, have
jumped on the bandwagon and
introduced men's cosmetics."
And the expansion has been
a success. Lauder for Men
sales, for example, have
increased 50 percent last year

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West Bloomfield Plaza

Many cosmetic
companies now have
a complete line of
men's products.

reports Margaret Barney, Estee
Lauder public relations associate
in New York. Other companies
such as Noevir Products from
Japan, have started distribution
and franchise programs in the
states.
"This is a skin care line strictly
for men," explains Diane
Mouradian who brought the
Noevir line to this area, "and
includes everything from hair
care, to cologne, to bath bars
and shaving cream."
Simpson feels that men are
going to have to become
educated consumers when
dealing with cosmetics.
"Right now almost 70 percent
of the products for men are
purchased by women for men.
But I suspect that number will
change especially as more
salespeople understand the
different nature of the cosmetic
products.
"My advice to men is to first
decide what you want. Are you
having trouble with shaving or
experiencing dryness in cold