more significant. Another new
trend is for pedicures in addition
to the manicures — nails sans
color polish but buffed or
topped off with a clear polish.
She also reports that her salon
carries skin care products for
men such as moisturizers,
cleansers and some cosmetics.
Rachel Mukh, owner of La
Neige Facial Salon, Southfield,
agrees that more men are
having facials, manicures and
pedicures on a regular basis.
"What is wonderful," says
Mukh, "is that the men are so
comfortable coming into the
salon. Our manicures and
pedicures are given in one large
area and they mix right in with
the women. That's how it should
be. Not only do pedicures make
your feet look good, but they
make your feet feel good, too.
And the young male athlete is
finding that comfort very
satisfying."
Both Mukh and Tamara
Friedman of Tamara's Institute
de Beaute in Farmington Hills
state that more younger men
are having facials on a regular
basis.
"They see having a facial as
part of their grooming," Tamara
explains. "They want their skin
to be softer; they want to
eliminate the black heads; and
they want to enjoy the pleasure
of being taken care of just as
women do. Facials and body
massages are no longer just for
the rich and famous. American
men are learning from their
European brothers. They are
finding that it pays to spend
more on their faces and bodies
to look good rather than on
things that just hang in the
closet."
There's no doubt that the
cosmetic industry is increasing
its products for men. Some
companies develop new lines for
men such as Mary Kay's Skin
Management for Men program
while others simply expand their
line offering new products.
"Some of the major fragrance

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22266 michigan ave. dearborn, mi 48124
313-516-1600

SPRING '88

109