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• Same menu as our Ann Arbor location,
featuring our famous bran muffins
• Everything available for quick carry-out
• Hours: Mon. thru Fri. 10 to 8, Sat & Sun. 9 to 3
• Fresh Fruits & Salads • Sandwiches • Frozen Yogurt • Omelettes
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• Stir-Fried Almond Shrimp • Stir-Fried Pecan Chicken • Seafood Crepes
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• Turkey & Broccoli Quiche • Spinach & Mushroom Quiche • Blintzes • etc.
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33010 Northwestern Hwy at 14 Mile Rd.
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FRIDAY, JANUARY 29, 1988
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851-4270
Pictured from left is the thirtysomething cast: Mel Harris, Ken Olin,
Peter Horton, Polly Draper, Melanie Mayron, Patricia Wettig and
Timothy Busfield.
`thirtysomething'
A Barometer Of 1980s
MICHAEL ELKIN
Special to The Jewish News
BMW — initial
impressions of thirty-
something.
But the celebrated Tuesday
night television show, broad-
cast at 10 on Channel 7, is
more than a Big Chill for the
small screen. It takes the
temperature of a mercurial
'80s generation with a deft
exactness, offering a
barometer of the times.
Not everyone may dance to
the tunes of rock 'n Rolex; but
when the headphone fits,
wear it, says show co-producer
Marshall Herskovitz.
Herskovitz is attuned to the
times of thirtysomething.
,Along with producer Edward
Zwick, Herskovitz, 35, did not
conceive of thirtysomething as
a way to do a number on baby
boomers.
"I was looking for a way to
depict real life more
believable," says Herskovitz.
"It was not calculated to cash
in on people in their 30s," an
ideal market for advertisers.
It's just that
thir-
tysomething seemed so rele-
vant. "All the stuff I see hap-
pening seemed to make sense
dramatically?'
Makes sense that the lead
character of Michael takes his
lead from the lives of the pro-
ducers. "Ed and I have put
most of ourselves into
Michael," says Herskovitz.
Sure, Herskovitz adds, he
feels a special affinity for the
character, who is played by
Ken Olin. "He's Jewish, in-
tense, confused, sensitive,
self-doubting," he says.
Self-doubting? Since
heading for Hollywood 12
years ago, Herskovitz, along
with partner Zwick — they
met in the '70s at the
y
up . . .
American Film Institute —
seem to have secured a firm
lock on success in the
business. Both men were
honored with Emmy Awards
for their harrowing 1983
telefilm Special Bulletin.
Bulletin served notice that
the duo had arrived; thir-
tysomething adds another
something special to their
resumes.
In adding this latest credit
to their resumes, both men
had to clear a couple of
hurdles first — potshots taken
by critics about the series'
concentration on yuppies.
"Oh, I hate that," says Her-
skovitz about the "Y" word.
"I was surprised at the nature
of the publicity — before the
show was even aired. Our
motives were seen cynically;
there was the notion that this
was all cooked up to sell
BMWs, that we were trying to
hit all the buttons.
"Anybody who knows us
knows that could not be fur-
ther from the truth." Indeed,
both men are not prone to
dive into the shallow end
when pooling their talents.
And there will be another
season — the series has been
picked up for next year.
There's a good reason why
thirtysomething also appeals
to people in their "forty" and
"fifty-somethings."
"We are dealing with rela-
tionships," says Herskovitz.
"And that cuts across an enor-
mous boundary. We are deal-
ing in dramas of everyday life.
It is not something I am
ashamed of?'
He is especially proud that
the lead character is Jewish.
"Since its inception,
Hollywood was created and
run by Jews," says Herskovitz.
Those Jews, through fears
and "some sort of self-