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January 01, 1988 - Image 34

Resource type:
Text
Publication:
The Detroit Jewish News, 1988-01-01

Disclaimer: Computer generated plain text may have errors. Read more about this.

LIFESTYLES

PERKS FOR YOUR PARTIES!
ENTERTAINMENT?
INVITATIONS?
Seymour Schwartz
Hattie Schwartz
Of Course! 356 8525
Of Course! 352 7387

-

-

• Stationery • Place Cards • Nipkins
• Cake Boxes • Embossers • Bridal Gifts
• Luggage Tags • Scrolls • Novelty Items
EXPERIENCED PERSONALIZED SERVICE

• CARICATURES • POLAROIDS • PSYCHICS
• DJ's • BANDS • MIMES • CLOWNS
• MAGIC • HANDWRITING ANALYSIS • BIRD LADY
• ROASTS • COMICS • DANCERS • THEME PARTIES

PROFILE

Keith Lewis: Fitness Guru

"Please, my little girl
needs blood'.'

CARLA JEAN SCHWARTZ

Local Columnist

Remedy and being associated with Dr.
Muriel G. Wagner. Also, getting William
Bedford to show up for training at least
twice a week?'

PHILOSOPHY: "To perform the best you
can at all times. As far as fitness goes
— to use fitness to improve your life, not
your entire existence?'

Imagine if you had to ask for blood to save the life of someone you love.
Next time the American Red Cross asks, give blood, please.

GIVE BLOOD, PLEASE

American
Red Cross

HOBBIES: Skiing, Sailing, all competitive

athletics, reading, interesting people.

BACKGROUND: Keith Lewis grew up in

ONE CARAT
DIAMONDS

C

NAME: Keith Lewis
AGE: 27
OCCUPATION: Strength and Conditioning

Large Selection Priced From

S 1500°°

David Wachter & zsaio

Family of Award Winning
Jewellery Designers.

Downtown Birmingham
540-4622 —

SINCE 1922

Renaissance Center, Detroit
259-6922

:;) Certified Gemologist
(AZS

JANUARY FUR
SELL-A-BRATION

EDUCATION: Bachelor of Science degree

in Exercise and Sports Science from the
University of Michigan.

ALL '87 FURS
MUST BE SOLD.

"The concept of the book Cholesterol

REDUCTIONS

M • LTER

4e/eff--"

OF HARVARD ROW
21742 W. 11 MILE RD.
SOUTHFIELD

FRIDAY, JANUARY 1, 1988

Lewis, formerly of West Bloomfield and
now residing in California. One brother,
Marty and a sister Lori also in
California.

MALTER
FURS

30% to 60%

34

RESIDENCE: Birmingham
FAMILY: Single. Parents Betty and Karl

ORGANIZATIONS: American College of

AT

SALE ENDS JAN. 30, 1988

Consultant for the Detroit Pistons
Basketball Club, personal fitness trainer
and owner of Fitness Elite Ltd., which
sends personal trainers to homes in
metro Detroit area and publisher of the
Fitness Research Wellness Newsletter.

358 0850

-

Sports Medicine, American Association
of Fitness and Business. .

FAVORITE BOOK: Catch 22 by Joseph

Heller.

LATEST ACCOMPLISHMENT:

Oak Park. As a youngster he worked in
his parents' store, Lewis Artists Supply.
"I was always interested in graphic
arts," says Lewis who believes his
current interest in newsletters began
there. At Oak Park High School Lewis
was number one on the ski team, and
he was a ski instructor in • 1978. Lewis
took a year off to ski in Aspen. "It was
fun for a short time," reflects Lewis. At
the University of Michigan Lewis played
intramural sports and received a degree
in exercise and sports science. After
graduating from college, Lewis went to
California. In California he noted the
popularity of Jake Steinfeld, a personal
fitness trainer. Lewis then decided to
develop the idea of personal fitness
trainers in the metro Detroit area. "The
first part of my business plan was to see
Dick Purtan and give him an offer he
couldn't refuse. I offered to train him for
three months for free, if I could say I
was his trainer?' Lewis then began
developing his clientele — Sonya
Friedman and several chief executive
officers of major local corporations. In
November 1986 Lewis was featured as
the personal trainer of Linda and
Robert Taubman in Vogue magazine.
When Lewis is not working out, he's
busy publishing a newsletter for six
companies including Olga's Kitchen and
Arbor Drugs. Detroit Monthly magazine
rated him the best Detroit exercise guru
in 1986. Lewis also plans on writing a
book on cholesterol. Lewis personally
works out with weights, and he can
benchpress 315 pounds.

TIDBITS

MARTHA STEWART

Media personnel, including
SUZY FARBMAN of Detroit
Monthly magazine and
PEGGY DAITCH of Vogue
magazine, recently had
breakfast with entertain-
ment maven MARTHA
STEWART at the K-mart
World Headquarters.
Stewart, the author of
many entertainment books,
is the spokesperson for K-
mart's new Home Fashion

Division. Stewart offered
many tips on hosting a suc-
cessful party. "Don't be ner-
vous, make lists, organize
and categorize?' Stewart is
always organizing her work
— she just sent out all of
RALPH LAUREN'S holiday
gifts.

TEDDY BEARS

LORRETA LORION'S
children shop at Bloomfield
Plaza was the recent site of

hundreds of teddy bears.
Lorion hosted the fourth
annual teddy bear contest,
with categories such as the
most cuddly, glamorous,
sophisticated and old-
fashioned. Lorion then
donated one bear to
Children's Hospital for
every teddy entered in the
contest. Over 300 bears
were donated to Children's
Hospital. MARGERY
KREVSKY, co-owner of Pro-
ductions Plus, was one of

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