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December 25, 1987 - Image 100

Resource type:
The Detroit Jewish News, 1987-12-25

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to make a fine Swiss watch.

L ook closely at these two

One is a classic Piaget Polo,
perhaps the most prestigious
timepiece in the world. It costs
about $15,000.
The other costs a tenth as
much. It is also a Swiss watch,
but a private-label maker with
no pedigree, no reputation, and
no fashion cachet.
Which would you rather own?
The genuine heirloom? Or the
no-name knock-off?
Some jewelers seem to think
any Swiss watch is worth hav-
ing. So they advertise mass-
produced watches, with gold
cases, diamonds, put any name
on it, and call it a masterpiece.
But these are not the true
classics. The real prestige wat-

ches have stood the test of time.
They are conceived by the
world's great designers, crafted
individually by hand, tested
again and again.
They are heavy with fine gold
and gems, and well worth their
These are the names you read
about. Piaget Polo. The legen-
dary Comm Coin, Concord. The
breathtakingly beautiful Jean
Lassale Thalassa. Europe's
latest favorite, the HubLot sport
watch. The classic Audemars
Piguet Royal Oak.
These are the recognized
leaders in elegance and style.
So when you are looking to
own or give an heirloom-quality
timepiece, don't be beguiled by a
solid gold case and a pretty

swiss face. Insist on the true
prestige of a leading brand.
A Swiss would never make
such a mistake, Why would you?



29100 Northwestern Hwy.
in the Franklin Center next to Norm's.
Mon., Thes., Wed., Fri., 9:30 - 6:00;
Thur: 9:30 - 8:00; Sat. 9:30 - 5:00


Advance Building
9 mile at Greenfield
Mon. thru Fri. 9:00 - 6:00; Sat. 9:00 - 5:00


All major credit cards accepted, or apply for John Darakjian
Quick Card. Installment credit also available. Ask about our
five year guarantee on all watches.

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