WHAT'S IM
rifiME?
EVERYTHING!

IF YOU'RE
IMTERESTED
In DIAMONDS,

which has seen some 65,000
workers laid off and $800
million in operating losses.
Zoran weathered the crisis
by entering a new field (single
chip DSP's) whose nation-
wide sales have been increas-
ing some 80 percent annual-
ly. Monolithic Memories is
weathering the crisis by cut-
ting costs and concentrating
heavily on new product
development. While the main
cause for the present slump is
the drop in computer sales
after the big boom of the ear-
ly 1980's, the American in-
dustry is also being hurt by
J apanese competition.
Ordinary competition and
quick changing technologies
are not the only perils of this
volatile industry in which
Israelis are taking an increas-
ingly important part. Out-
right theft and copying of
sophisticated semiconductor
technology are other common
hazards. In 1981, for example,
$3.5 million worth of chips
were stolen from Monolithic
Memories. The chips were
recovered several months
later in nearby Lake Tahoe.
Yet, while this was an
ordinary theft-for-resale, the
more subtle theft of designs
and know-how poses a no less
serious problem. A rival com-
pany or country can save mil-
lions in development costs
and years of work simply by
copying someone else's
designs.
While facing such "routine"
problems, Silicon Valley com-
panies adopt some free-wheel-
ing, competitive ways. These
have included mutual "raids"
for qualified personnel; to
keep good men, incentives
range from expensive gifts to
big bonuses. The frenetic pace
has led to unsettled lives, and
in Santa Clara County, one of
the fastest growing in the
U.S., divorces now outnumber
marriages.
Into this effervescent en-
vironment, Israeli brains and
managerial skills have slowly
carved themselves a niche.
"It's definitely a brain drain
for Israel," says Yaacov
D ayan.
But in the long run, con-
sidering the fact that most of
the Israelis in key Silicon
Valley positions eventually
create beneficial commercial
ties with Israel, Levy Gerz-
berg may be right. "I'm
bringing more benefit to
Israel from here," Gerzberg
says.

Victor Perry is a writer in
Israel.

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THE DETROIT JEWISH NEWS 111