THE

THIS ISSUE 6W

SERVING DETROIT'S JEWISH COMMUNITY

OCTOBER 2, 1987 / 9 TISHREI 5748

Major Demographic Study Is Planned
For The Detroit Jewish Community

STAFF REPORT

A professional demographic study
of Detroit-area Jews will be under-
taken in the coming year by the
Jewish Welfare Federation. Dr. Con-
rad Giles, president of the JWF, told
the Federation annual meeting
Wednesday night that the study will
determine the needs of Detroit Jewry
and assess if those needs are being
met.
"This is not a headcount," Dr.
Giles told The Jewish News. "We have
to find out who we are, rather than
how many we are."
Spending $150,000 on a
demographic study "is money well
spent when you consider Federation
agencies will spend $70 million on
local needs alone during the next
decade," Giles said. The $70 million
represents just the projected Allied
Jewish Campaign contributions to
local Jewish agency budgets. Total
spending of local Jewish agencies

could exceed $250 million in that
time.
"This is a no-risk, businessman's
risk;' Giles added. Sixteen of the 18
largest Jewish communities in North
America have already completed
similar studies over the years, and
Detroit will take advantage of their
experiences.
Stuart Hertzberg has been nam-
ed chairman of the JWF committee
planning the study. The committee is
in formation and is expected to have
its first meeting in 30-45 days. The
group is expected to apply to Detroit's
United Jewish Charities for funding,
screen professional demographers and
establish guidelines.
"We don't want to go into this
with any preconceived notions," Hert-
zberg said. "All we know is that
Federation spends millions of dollars
of Campaign funds. We want to know
how the Jewish community perceives
these services and how well we are do-
ing. Are we spending the money pro-

perly, are we maintaining the right
priorities, is our citizenry aware of our
services?"
Although no timetable has been
established, Hertzberg estimated that
a professional study will take 12-18
months. It should also provide, he

said, information on the future needs
of the Jewish community and the
relationship of JWF to its member
agencies.
A Federation staffer commented
that "use and application of the study

Continued on Page 18

Jewish Leaders
Mourn Henry Ford II

ALAN HITSKY

Associate Editor

Several of Detroit's most promi-
nent Jewish business leaders and
philanthropists mourned the death
this week of .Henry Ford II, citing his
work in civic affairs and his contribu-
tions to the Jewish community.
Max M. Fisher, Alan E. Schwartz
and A. Alfred Taubman issued
statements paying tribute to Ford.

Henry Ford II took several steps
which offset the image of his grand-
father consorting with Adolph Hitler,
the anti-Semitic diatribes of the elder
Ford's Dearborn Independent, and its
publication of the notorious Protocols
of the Learned Elders of Zion and
Fr. Charles Coughlin's Social Justice.
In spite of losing millions of
dollars in sales to the Arab world,
Henry Ford II shrugged off the Arab

Continued on Page 20

WISECRACK
FACTORY

Former Detroiters Jim Dale,
vice chairman of W.B. Doner
Advertising, and his wife,
artist Barbara Dale,
operate a booming
greeting card
business.
It's the only
greeting card
company with a fan club.