BEALTY

Fine Men's European Fashions

VOGUE

• MISSONI
• PAL ZILERI
• GIORGIO ARMANI
• ERMENEGILDO ZEGNA
• VERRI UOMO
• MAURIZIO BALDASSARI
• UMBERTO
GINOCCHIETTI
• HUGO BOSS

29475 Northwestern Hwy.
In The Park West Plaza
Southfield
352-7660

\Ap

22 FALL '87

FALL 87
HAS ARRIVED

Sugar Tree Square • 6255 Orchard Lake Road
North of Maple • West Bloomfield • 737-0714

studying "the behavior of the in-
dividual, as influenced by other
individuals or groups. In other
words, how you interact with
other people."
Cunningham became interest-
ed in devising a precise mea-
sure of attractiveness because
previous experiments had relied
on the opinions of "judges, who
rated people as attractive/unat-
tractive" for the purposes of a
particular study. "No attempt
had been made to quantify
what constitutes beauty. My
idea was that we could system-
atically rate attractiveness," he
says. "My research falls into the
area of quantifying what is at-
tractive and providing insight in-
to why what's considered attrac-
tive is attractive."
Cunningham's experiment
had two parts. In the first part,
he investigated the specific
features of the adult female face
that adult males find attractive.
But, taking the experiment a
step beyond measuring beauty,
the second part asked the
males to determine personality
traits from the female facial fea-
tures that were considered
attractive.
The first part of the experi-
ment involved 75 white, male
American college students who
rated 50 women from black and
white photographs of their
faces. Twenty-seven photo-
graphs were of finalists in the
Miss Universe beauty pageant,
of whom seven were black and
six were Oriental. The other 23
photographs were of Caucasian
college seniors. All of the Miss
Universe finalists were pictured
in normal clothing and makeup
and, it was determined during
debriefing, none of the males
suspected that some of the
photos were of beauty
contestants.
Despite the long-held belief
that there is no cross-culturally
universal standard for what con-
stitutes beauty, the men were
remarkably consistent in rating
the facial features. Three