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September 05, 1987 - Image 155

Resource type:
Text
Publication:
The Detroit Jewish News, 1987-09-05

Disclaimer: Computer generated plain text may have errors. Read more about this.

JEAN LASSALE

440

YOU'LL FIND MORE PARTS
IN THE BRACELET OF THIS
AWARD-WINNING THALASSA
THAN YOU WILL IN
A ROLLS-ROYCE ENGINE:

iv tau

You're looking at a link in the bracelet of perhaps
the most beautiful watch in the world: the award-
winning Thalassa. We've taken itapart to make a point
about the excellence of this superb, water-resistant
timepiece.
In the rush to praise technology, people often lose
sight of the thing that makes watchmaking an art:
handcrafting. Jean Lassale never forgets.
It takes us 656 parts to craft each exquisitegold and
steel Thalassa bracelet. Twelve to a link.
Fifty-six more than the engine of a Silver
Cloud: which has a mere 600 major
moving parts.

Each Thalassa part is slipped precisely into place
by hand. If you've ever assembled a model ship you
know what that entails.
Perhaps we could have built this Thalassa bracelet
with fewer parts. But then, it wouldn't be as supple, as
flexible or as fitting.
With fewer parts, Thalassa might still have won the
Laurel d'Or in Monte Carlo as Watch of the Year.
And no one would have noticed. But we'd know.
And you'd know. And that makes all the
difference in the world.
Thalassa. ByJean Lassale. Perhaps the
most beautiful watch in the world.

"Ti4A LASSA

the names ' Polls•Poyce" and "Silver Cloud
are registered trademarks

• there ore 600 motor moving internal parts
in the engine of a Polls , Royce Silver Cloud

ohr\-11160
arakji

jewelers

29100 Northwestern Hwy.-Southfield

Franklin Center Bldg., Suite 100
Corner of Franklin and Northwestern

356-7140

Mon., Tues., Wed., Fri. 9:306:00
Thur. 9:30.8:00 Sat. 9:30.5:00

1985. Jean lassale, Inc

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