COOL Atst\VI:** Nur' \k*, . . . . . Rhinestones Brisk Machines Seed Beads Crystals Fashion Beads 280 N. Woodward Birmingham, MI (313) 644-7609 In the Great American Bldg. • Next to Crowley's It only looks expensive . . The sweater, in bright colors, is worn with oversized denim jeans. The jeans have back and side zippers, and huge uneven cuffs, from Marithe & Francois Girbaud. Exquisite reproductions of the world's finest jewelry, Earrings $53, Bracelet $100, 18" pearl necklace $34, Pearl enhancer $71. JEWELRY STORE In the Great American Building, Next to Crowley's 280 N. Woodward • Birmin ' ham • 433-1150 124 FALL '87 trendy things. They fall for everything new and stylish and a bit off-beat. They love things that are kind of catchy and ex- citing." "Pre-teens and teens are also very group conscious. What's `in' for their peer group is very important to them. Peer con- sciousness is their way of separating from the family. The peer group gives them an im- portant sense of belonging. Kids want to be out on their own more. They are very vulnerable to their public image and to their group's image." "This sensitivity to a group image makes them vulnerable to advertising. It's a very hard time for parents to have much Continued on Page 126