C OPI N G
WITH COOL

TO TEENS, CLOTHES
CONVEY ACCEPTANCE,
EVEN STATUS.
MANUFACTURERS ARE
AWARE OF IT, AND
EACH WANTS TO BE "IN."

lc

BY ELLYCE FIELD

44

ou need to be a
a millionaire or
have the pa-
tience of a saint.
I have hernias in my armpits
from all the shopping we've
been doing!" Sharan Kushner,
mother of two teenage
daughters, 16-year-old Jenny
and 18-year-old Jill, understands
the pleasures and pitfalls of
shopping with teenagers.
"They look for clothes that are
`cool' They have their own opin-
ions and it's hard to influence
them. They ask each other;
both think the other has good
taste. They do have a flair; I
even ask them for their opinions
about my clothes."
Jenny Kushner explains how
she shops. "I like to go with my
friends to certain stores. I look
through Seventeen magazine
and it gives me ideas how I
want to look."
"The girls see certain stores
as having status. Certain dis-

Rev up your engines with acid-washed
denim jeans, oversized workshirt with
patch pockets, and yoked front denim
jacket, from Cotler.