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Herzlia On The Sea
Shores Up Its Image

So the town became a pat-
chwork of opulence and
neglect. Elegant villas abut-
ted refuse dumps, where
rusting "no rubbish" notices
peeked out of the waste. The
Promenade, the cliff-top road
linking the hotels, was crack-
ed and treacherous, and the
two main shopping squares
were sandy and run-down. A
major building project on the
Promenade ran out of funds

/

SOUTHFIELD

Long And
Short Of It

Tel Aviv (JTA).— The IDF is
ordering new and longer beds
for its soldiers — not because
the beds have shrunk, but
because its new recruits are
three centimeters (an inch-
and-a-half) taller than they
were ten years ago.
The new beds now being
ordered are expected to
answer the requirements for
sleeping stretched out for all
except six percent of the
tallest new recruits. These
unlucky soldiers will have to
sleep with bent knees or with
their feet sticking out of the
end, the IDF quartermaster
said.
As far as is known, no
research has yet been con-
ducted to determine why to-
day's recruits are taller than
those a decade ago.

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H

erzlia — "Herzlia
Pituach" translates
as Herzlia, develop-
ment town. Yet, this com-
munity hardly resembles
regular Israeli development
towns such as Yeroham or
Dimona, with their concen-
trations of underprivileged
Oriental immigrant groups,
major industrial buildings
and rows of barrack-like
cheap housing projects.
Herzlia Pituach — with its
luxury hotels, lavish villas
with manicured lawns and
private swimming pools in
addition to domestic servants
and diplomatic cars — is
perhaps better described as
Herzlia-on-the-Sea. Indeed,
this is the term coined by one
of its long-time residents, Ab-
ba Eban.
Just a 15-minute drive up
the coast from Tel Aviv,
Herzlia Pituach is favored as
a dormitory suburb by suc-
cessful professionals. Its
residents want to live near
enough to Israel's business
center, but get in a quick
swim or a game of tennis
before they start their daily
grind, and a long walk on the
beach with the dog when they
get home.
Tourists have been coming
to Herzlia Pituach for years.
At first there was just the
Sharon Hotel. Only small
then but very exclusive, it
stood overlooking the sea,
surrounded by sand dunes. A
ten-minute walk further
along the cliffs is the Accadia,
now run by the Dan chain of
hotels. And in recent years
the Daniel Towers apartment
hotel, with its lavish luxury,
was built in-between by
Anglo-Jewish millionaire
Leon Tamman.
For many years Herzlia
Pituach was really something
of a step-sister of the main
town of Herzlia, thriving on
the coastal plain a few miles
inland. Herzlia Petach, with
its obvious health, was left to
fend for itself.

Leona rdo's

Special to The Jewish News

and stood eerie and skeletal
for years.
Controversial and dynamic
Mayor Eli Landau changed
the atmosphere. Apparently
realizing that however
wealthy the inhabitants may
be, only central planning
could spruce up the town, he
embarked on a campaign to
tidy up the sea front.
Now, two years later, the
Promenade has been com-
pleted in small pink and blue
paving stones, and visitors no
longer have to remember to
pack their flashlights if they
want to venture out after
dark, as the town has install-
ed attractive lighting all
along the walk.
There are water slides and
trampolines on the water
front for the kids, a surfing
club for the adventurous, and
saunas and massages at the
hotel health clubs.
The town also is slowly tidy-
ing up its two squares. The
northern square offers smart
shops, services and occasional
sidewalk entertainment —
visiting folk groups and
popular singers. Parking has
been rearranged, and eateries
of all kinds are opening up
from pizza to seafood to the
elegant kosher restaurants of
the hotels.
All that is lacking is a
casino — but that is a matter
for government policy which
now strictly opposes gambl-
ing clubs — and more popular
priced hotels to expand the at-
traction of this increasingly
fashionable area.

La Co n tessa

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THE DETROIT JEWISH NEWS

39