clean ad polish your diamond while you wait
and chek the prougs to keep it kweiy g.aef

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Your new diamond is a
treasured expression of love.
The love will grow; but not
the diamond.
In years to come, he'll want to
give you an even more valuable
stone. What will you do with
today's diamond then? You may
want to keep them both. But
wouldn't it help if you could
trade in the old stone without
losing any of its purchase value?
At John Darakjian, you can.
Thanks to our new Diamond
Certificate of Lifetime Service, if
you want to buy a more valuable
stone, we'll give you full credit
for your purchase. Forever.
All we ask is that the new

124

FRIDAY, SEPT. 4, 1987

diamond equal twice the price
of the old, or greater.

You can't lose.

Not only can't you lose money
with us, you also can't lose the
stone itself. Because if it ever falls
out of the mounting, John
Darakjian will replace it free.
All you have to do is have your
diamond checked periodically,
and if something ever happens,
just show the mounting to us to
determine whether the stone fell
out on its own or was pulled out
(in which case we can't be
responsible).
The details are in this folder.
You can get one at our Franklin

Center showroom. Or just call,
and we'll send one to you.
Why are we doing all this?
Simply because we believe your
diamond purchase should buy
more than a feeling.
It should be an investment
you'll never regret.

Discover the Darakjian Difference

phr\
JDarakji

The jewelry maker

29100 Northwestern Hwy.,
in the Franklin Center next to Norm's.
Mon., Tues., Wed., Fri. 9:30 - 6:00;
Thur. 9:30 - 8:00; Sat. 9:30 - 5:00 330'7140